LLAMA webinar: What's Your Story? -- Evidence-Based Advocacy at National, State and Local Levels

Wednesday, 6/7/2017
  • 2:30 PM-4:00 PM (Eastern)
  • 1:30 PM-3:00 PM (Central)
  • 12:30 PM-2:00 PM (Mountain)
  • 11:30 AM-1:00 PM (Pacific)

Every librarian knows that public policies can have a huge impact on how resources are allocated to their library. However, many librarians are not encouraged, let alone properly trained, to engage in advocacy at the National, State and Local Levels. The Library Leadership and Management Association (LLAMA) will present “Evidence-based Advocacy at the National, State and Local Levels,” on Wed., June 7, at 1:30 – 3:00 pm (Central time). Join us to discover how evidence-based advocacy can help your library and how it can be applied to all levels of public policy.

Evidence-based advocacy is sharing evidence with stakeholders to tell the story of the library’s impact, so that they will then advocate on our behalf.  Any time we advocate for something, we need to provide evidence from our assessment of the things that matter to our audience. Join this webinar to discover what evidence-based advocacy is and to understand how it might work for you on a national and local level for all types of libraries (academic, public, school, etc.).  Learn to evaluate how current metrics and measures tell your library’s story with meaning to your stakeholders.  Discover what needs to change about these metrics to reflect the library of the 21st Century, address stakeholders’ priorities and demonstrate the library’s impact on its community. We are more than just stewards of the data. We emphasize the importance of effective advocacy through the articulation of a compelling vision story.


Learning Outcomes

By the end of this webinar, participants will:

  • Understand the process of policymaking and how advocacy can influence that process.
  • Be able to articulate a strategy for gathering and communicating evidence to decision makers.
  • Identify national standards, statistics, and scholarship that contextualize local information.
  • Understand the importance of data collecting and reporting as they relate to library advocacy
  • Discover ongoing activities for data collection and reporting to reflect the 21st Century library
  • Learn to articulate two strategies for collecting and reporting data

This webinar will help participants increase their competency in evidence-based decision making, one of LLAMA’s 14 foundational leadership competencies.

Who Should Attend

All librarians wanting to improve their ability to advocate on behalf of their libraries.


Lisa Hinchliffe, Professor, University of Illinois, Urbana, IL

Bob Dugan, Dean of Libraries, University of West Florida, Pensacola, FL




LLAMA member $49;
Non-LLAMA member $59;
LLAMA group rate (5 or more people at one site) $199;
Non-LLAMA group rate (5 or more people at one site) $239;
Student: $29


How to Register

Register online: http://tinyurl.com/3zhtecm

Register with a purchase order or by mail: registration form (PDF, 1 pg.).

Can’t attend the live event?  No problem! If you register, you will automatically receive a link to the recorded version for later viewing.

Tech Requirements

This webinar uses GoToWebinar software, which may require a small download, but is easily accessed by PC and MAC platforms.


For questions about this webinar or other LLAMA programs, contact Fred Reuland: freuland@ala.org

About the Library Leadership and Management Association
The Library Leadership and Management Association (www.ala.org/llama) advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the American Library Association.