LLAMA Webinar: Front Page and Above the Fold -- Libraries Facing PR Challenges (to be rescheduled)

Wednesday, 4/1/2020
  • 2:30 PM-4:00 PM (Eastern)
  • 1:30 PM-3:00 PM (Central)
  • 12:30 PM-2:00 PM (Mountain)
  • 11:30 AM-1:00 PM (Pacific)

With major building projects, societal shifts and anonymous forms of communication, libraries are facing greater scrutiny from the public they serve. Join the Directors of St. Louis County Library and St. Louis Public Library as they discuss public relations challenges they have weathered over the past few years and the techniques they employ to respond.

This webinar will address several of LLAMA's foundational leadership competencies including:  Communication skills, marketing and advocacy

Learning Outcomes

Participants will learn:

• what to do (and not to do) in a crisis communication situation

• how to turn a PR challenge into a public learning experience

• how to utilize library advocates for greater impact and support

Who Should Attend

Library managers, administrators, board members and anyone dealing directly with PR challenges regarding the library.



Kristen Sorth
Director, St. Louis County Library
St. Louis, Missouri



LLAMA member $49; Non-LLAMA member $59; LLAMA group rate (5 or more people at one site) $199; Non-LLAMA group rate (5 or more people at one site) $239; Student: $29

How to Register

Register online: http://tinyurl.com/3zhtecm

To register with a purchase order or by mail, contact Vicky Williams: vwilliams@ala.org

Can’t attend the live event? No problem! If you register you will automatically receive a link to the recorded version for later viewing.

Tech Requirements

This webinar uses GoToWebinar software which may require a small download.


Questions about this webinar: contact Fred Reuland at freuland@ala.org.