Social Media For My Institution: from "mine" to "ours"

Wednesday, 10/19/2016 - Wednesday, 11/9/2016
Globe of Earth with a large white equality sign superimposed
This course has been re-scheduled from a previous date.
 
This course is for librarians who want to explore the institutional application of social media. Based on the established academic course at St. Cloud State University “Social Media in Global Context" (more information at http://web.stcloudstate.edu/pmiltenoff/lib290/ ). A theoretical introduction will assist participants to detect and differentiate the private use of social media from the structured approach to social media for an educational institution. Legal and ethical issues will be discussed, including future trends and management issues. The course will include hands-on exercises on creation and dissemination of textual and multimedia content and patrons’ engagement. Brainstorming on suitable for the institution strategies regarding resources, human and technological, workload share, storytelling, and branding.
 
This is a blended format web course:
 
The course will be delivered as 4 separate live webinar lectures, one per week on Webnesdays, October 19, 26, November 2, and 9 at 2pm Central. You do not have to attend the live lectures in order to participate. The webinars will be recorded and distributed through the web course platform, Moodle for asynchronous participation. The web course space will also contain the exercises and discussions for the course.
 

Takeaways

By the end of this class, participants will be able to…
  • move from the state of personal use of social media (SM) and contemplate the institutional approach
  • have a hands-on experience with finding and selecting multimedia resources and their application for branding of the institution
  • participants will acquire the foundational structure of the elements, which constitute meaningful institutional social media

Who Should Attend

Intended Audience: Novice to Intermediate.

Instructors

Plamen Miltenoff

Holly Mabry

Dr. Plamen Miltenoff is an information specialist and Professor at St. Cloud State University. His education includes several graduate degrees in history and Library and Information Science and in education. His professional interests encompass social Web development and design, gaming and gamification environments. For more information see http://web.stcloudstate.edu/pmiltenoff/lib290/

Registration

Cost

  • LITA Member: $135
  • ALA Member: $195
  • Non-member: $260

Moodle login info will be sent to registrants the week prior to the start date.

How to Register

Register here, courses are listed by date and you need to log in.

OR

Contact ALA Registration:  call 1-800-545-2433 and press 5 or email registration@ala.org or submit print registration form [PDF]

Tech Requirements

Participants should have:
  • Working accounts in main stream social media spaces such as Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Vine etc.
  • Working account for Evernote https://evernote.com/?var=c

The course will be delivered via the Moodle courseware system.  Participants will need an internet connection and computer with a current operating system and web browser. Further details will be provided prior to the course start.  The course will proceed weekly for 4 weeks with an optional two weeks if students need more time to complete assignments.

The live, synchronous lectures will require attendee participation via internet audio. Attendees will need a wired, high-speed internet connection, and a headset or speakers.  It is recommended that attendees use headsets connected to their computers (VOIP) during an Adobe Connect session. All attendees are muted and should use the built in chat function to communicate with presenters.  The use of computer speakers with a mic is not recommended, as it may cause echo. The recommended browser is Mozilla Foxfire although other browsers should work adequately for attending.

Alternately the webinar recordings can be viewed after the live lecture using a standard web browser, internet connection, and audio out capability to speakers or head phones.

Contact

For questions about registration, contact ALA Registration:  call 1-800-545-2433 and press 5 or email registration@ala.org.

For all other questions or comments related to the course, contact LITA at (312) 280-4268 or Mark Beatty at mbeatty@ala.org.