Beyond Usage Statistics: How to use Google Analytics to Improve your Repository

Tuesday, 10/11/2016
  • 12:00 PM (Eastern)
  • 11:00 AM (Central)
  • 10:00 AM (Mountain)
  • 9:00 AM (Pacific)

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Librarians and repository managers are increasingly asked to take a data-centric approach for content management and impact measurement. Usage statistics, such as page views and downloads, have been widely used for demonstrating repository impacts. However, usage statistics restrict your capacity of identifying user trends and patterns such as how many visits are contributed by crawlers, originated from a mobile device, or redirected by a search engine. Knowing these figures will help librarians to optimize the digital contents for better usability and discoverability. This 90 minute webinar will teach you the concepts of metrics and dimensions along with hands-on activities of how to use Google Analytics (GA) on library data from an institutional repository. 

Learning Outcomes

  • Understand metrics, dimensions, and their relationship
  • Have a list of major metrics for impact measurement
  • Understand GA account properties and views
  • Perform GA functions such as filtering, sorting, and tracking actions
  • Create reports and familiar with the report format and layout
  • Navigate the reports (Audience and Behavior reports) and learn to use the reports to looking for improvement opportunities
     

Who Should Attend

Collection or assessment librarians, or repository managers. Attendees for this webinar should have these prerequisites:
  • Basic understanding of how Internet works (e.g., browser, HTTP, and JavaScript)
  • Feel confortable of working with a web-based tool such as navigating menus, entering values, and executing commands
  • Basic knowledge of metadata and discovery

Participants are also expected to create their own Google account ahead of the course, further details such as location of sample datasets will be provided prior to the course start.

 

Presenters

Hui Zhang
 
Alison Macrina
 
Hui Zhang is the Digital Application Librarian at Oregon State University Libraries and Press. He has years of experience in generating impact reports with major platforms such as DSpace and Hydra Sufia using Google Analytics or local statistics index. Other than repository development, his interests include altmetrics, data visualization, and linked data
 

Registration

Cost

  • LITA Member: $45
  • Non-Member: $105
  • Group: $196

Adobe Connect login info will be sent to registrants the just prior to the start date.

How to Register

Register Online page arranged by session date (login required)

OR

Mail or fax form to ALA Registration

OR call 1-800-545-2433 and press 5

OR email registration@ala.org

Tech Requirements

Live, synchronous lectures will require attendee participation via internet audio. Attendees will need a wired, high-speed internet connection, and a headset or speakers.  It is recommended that attendees use headsets connected to their computers (VOIP) during an Adobe Connect session. All attendees are muted and should use the built in chat function to communicate with presenters.  The use of computer speakers with a mic is not recommended, as it may cause echo. The recommended browser is Mozilla Foxfire although other browsers should work adequately for attending.

Contact

For questions about registration, contact ALA Registration:  call 1-800-545-2433 and press 5 or email registration@ala.org.

For all other questions or comments related to the course, contact LITA at (312) 280-4268 or Mark Beatty, mbeatty@ala.org.