Introduction to Schema.org and JSON-LD

Wednesday, 11/15/2017
  • 2:00 PM (Eastern)
  • 1:00 PM (Central)
  • 12:00 PM (Mountain)
  • 11:00 AM (Pacific)

schema pattern graphic

Web search engines such as Google, Bing, and Yahoo are integral to making information more discoverable on the open web. How can you expose data about your organization, its services, people, collections, and other information in a way that is meaningful to these search engines?
 
In this 90 minute session, learn how to leverage Schema.org and semantic markup to achieve enhanced discovery of information on the open web. The session will provide an introduction to both Schema.org and the JSON-LD data format. Topics include an in-depth look at the Schema.org vocabulary, a brief overview of semantic markup with a focus on JSON-LD, and use-cases of these technologies. By the end of the session, you will have an opportunity to apply these technologies through a structured exercise. The session will conclude with resources and guidance for next steps.

Learning Outcomes

Participants will leave this webinar with tools for increasing the discoverability of information on the open web.
 
This program will include presentation slides, bibliographic references to resources referenced to in the slides, and hands-on exercise material. The exercise material will include instructions, template records for attendees to practice applying Schema.org and JSON-LD, and example records as reference material.

Who Should Attend

Librarians and other professionals interested in increasing discovery of their organization's information and collections on the open web. General knowledge of metadata concepts and standards is encouraged. Familiarity with the concept of data formats (XML, JSON, MARC, etc.) would be helpful.

Presenters

Jacob Shelby
 
Jacob Shelby headshot
 
Jacob Shelby is the Metadata Technologies Librarian at North Carolina State University (NCSU) Libraries, where he performs metadata activities that support library information services and collections. He has collaborated on endeavors to enhance the discovery of library services and collections on the open web, including exposing NCSU Libraries digital special collections data as Schema.org data. In addition to these endeavors, Jacob has taught workshops at NCSU Libraries on Schema.org and semantic markup.

Registration

Cost

  • LITA Member: $45
  • Non-Member: $105
  • Group: $196

Adobe Connect login info will be sent to registrants the just prior to the start date.

How to Register

Register Online  page arranged by session date (login required)

OR

Mail or fax form to ALA Registration

OR call 1-800-545-2433 and press 5

OR email registration@ala.org

Tech Requirements

Live, synchronous lectures will require attendee participation via internet audio. Attendees will need a wired, high-speed internet connection, and a headset or speakers.  It is recommended that attendees use headsets connected to their computers (VOIP) during an Adobe Connect session. All attendees are muted and should use the built in chat function to communicate with presenters.  The use of computer speakers with a mic is not recommended, as it may cause echo. The recommended browser is Mozilla Foxfire although other browsers should work adequately for attending.

Contact

For questions about registration, contact ALA Registration:  call 1-800-545-2433 and press 5 or email registration@ala.org.

For all other questions or comments related to the course, contact LITA at (312) 280-4268 or Mark Beatty, mbeatty@ala.org.