- create and expand a community of library lovers (the “like” button is powerful);
- advertise upcoming library programs and events;
- mobilize supporters when needed.
Tumblr is a microblogging and social networking website that allows users to post customized content such as text, photos, links, music and videos to a short-form blog. Users can follow other user’s blogs and make their own blogs private.
Create an account at Tumblr. Users search by tag names, so you’ll want to come up with an easy-to-remember tag to help you gain followers. Conveniently, a Tumblr account can be linked to other social networking sites such as Facebook and Twitter, allowing for automatic cross-posting.
Tumblr postings typically have a more distinctive personal voice and can be used to advocate for a political position, share library photos of the day, post about upcoming library events, and make book recommendations.
For an example, go to Tumblr and search #Chicago Public Library.
Note: There are other sites that allow you to create a blog. One of the more popular is Wordpress.
Pinterest brings the old adage A picture is worth a thousand words to life in a social media setting. This site allows users to create and manage image collections via digital storyboard.
You can open an account at pinterest.com. Once you have an account, you can create "boards" on multiple topics that interest you by "pinning" images to them. Think photos of library advocacy events, lists of recommended books, and digital collections.
Websites create a more permanent record than other electronic or social media. Creating a website is a more time-consuming and complicated process than creating a social media account, with hosting, design, content, security, coding, and maintenance all factors to consider.
Websites have several advocacy advantages:
- Reaching library supporters who don't use social media;
- Providing accessibility to long-term library information (e.g. downloadable signs for supporters, sample letters to be sent to policy makers, and contact information for legislators or other decision makers);
- Giving a "face" to your advocacy campaign with a uniform look and easy-to-understand logo; and
- Linking to social media sites for those who want up-to-the-minute information or images.