For the first time in American history, we have four different generations working and volunteering side by side. Discover the key characteristics of these four generations and explore new strategies for making the most out of age diversity. What motivates each generation? What types of recognition resonate with each generation? What strategies can you put in place to avoid conflict between generations? Leave the webinar with tools they can begin to use immediately to help bridge the work place generation gap.
For public library staff, dealing with the media can sometimes be rewarding, sometimes frustrating, sometimes exciting, sometimes daunting… but always necessary. This on-demand webinar covers the fundamentals of media planning and outreach—including social media—to prepare you to work with the media and generate attention that will support your library’s activities and advocacy efforts. This webinar was an extension of the free PLA advocacy training program, Turning the Page 2.0.
If your heart starts to palpitate at the thought of writing a marketing plan, this on-demand webinar will help ease the pain. You’ll learn which steps in a marketing plan are critical to success and get to know the difference between marketing, promotion, publicity, outreach, and public relations so that you can clearly communicate your goals. Find out how to combine market research, a target audience, customized messages, and strategic outreach into a knockout plan, all while incorporating your library’s special brand and importance to the community.
Measurement Matters: Using Edge, Project Outcome, and the Impact Survey to Assess and Improve Community Outcomes (PLA)
This on-demand webinar educates libraries on three outcome measurement tools—Impact Survey, Project Outcome, and the Edge Initiative—and showcases how libraries are using the data for strategic planning, programming, and communication with local leaders to better serve their communities.
PLA has two free tools that can help you provide and measure digital literacy services. DigitalLearn.org provides tutorials on essential basic technologies designed for use in library patron training, and also offers the ability to create a custom site branded for your library. Project Outcome provides simple survey tools to measure the outcomes of digital literacy programs and services. This free on-demand webinar shows you how to use both of these tools together to augment your digital literacy training and measure the impact your digital literacy services have in the community.
Come learn about an exciting and unique program developed by staff at Worthington (Ohio) Libraries to impact an often forgotten segment of the community—those suffering from memory loss and Alzheimer’s. Working with a senior center program director, Erin Buerk and Erin Kelsey developed a special program to expose the center residents to new technology and stimulate their minds and memory by playing games on library iPads. The successful effort was a great way to interact with a wonderful segment of the community so deserving of fun and engagement.
To get you prepared for financial literacy programs and events at your library, PLA partners with the U.S. Securities and Exchange Commission’s (SEC) Office of Investor Education and Advocacy (OIEA) for this special webinar presentation.
As the author of the Book Lust: Recommended Reading collection, there is no one better suited than Nancy Pearl to help you find the perfect gift for book lovers on your list. In her first-ever webinar with PLA, Nancy shared her recommendations for books guaranteed to make your friends and family smile and start turning pages. She also provided a downloadable handout of the recommendations so you can share with your patrons. Combine Nancy’s irrepressible charm and undeniable knowledge, and you have an hour-long webinar of fun and great ideas.
Join PLA and Nancy Pearl for this on-demand webinar filled with reading recommendations guaranteed to make friends, family, and patrons smile and start turning pages. Nancy shares her recommendations of books for children, teens and adults. She also provides a downloadable handout of the recommendations so you can share them with your patrons. Combine Nancy’s irrepressible charm and undeniable knowledge, and you have an hour of fun and great ideas.
Explore various ways to make goal-setting work for you, whether those goals are personal or work-related. Do you start the year out with a list of things you want to accomplish, but slowly as the year progresses, you lose sight of what you wanted to make happen? You are not alone! Discussed are different systems for goal-setting, including for yourself and your teams, strategies to make sure your goals are manageable, and ways to stay on track. — PREVIEW AVAILABLE