Marketing & Public Relations

To support and empower the communities that we serve, librarians need to step out beyond library walls. With successful school outreach programs, librarians can create lasting networks and educate the community on modern library practices. Librarians are the bridge between schools and the library. Teachers and parents can’t do everything. It takes a village to raise a child. And part of that village is your local librarian. Participants will receive 25 ideas for programs and services that will help to build the bridge and close the educational gap between schools, home, and the library.
eCOLLAB | Your eLearning Laboratory is a repository of webcasts, podcasts, and resources from AASL professional development events. eCOLLAB offers more than 300 opportunities for on-demand learning. eCOLLAB also contains a read-only version of the latest issue of AASL’s print journal, Knowledge Quest, which is available for view before the issue mails.
This webinar will offer best practices and tools to ensure that your library’s marketing is accessible, inclusive and effective for all members of your community. It will review free accessibility tools for designing print and online marketing materials, as well as methods for a more inclusive approach to outreach. Participants will learn concrete steps to improve their existing marketing practices and will discover new methods. The content is relevant to all types of libraries that have marketing activities.
Online maps, budget apps, open data portals, even your library's website: in small towns and large cities alike, civic technology improves the relationship between people and their government. Civic technologist volunteers and government tech personnel are now bringing the innovations of Silicon Valley to bear on the challenges and day-to-day matters of Main Street. Libraries, as respected community institutions, should represent the needs of their patrons when governments plan community technology initiatives.
In an effort to respond to the needs of an increasingly diverse community, the Cedar Rapids (Iowa) Public Library conducted its first diversity audit. Library staff took a serious look at the diverse needs of the community and created an audit catered to those needs. This session discusses the process and results of an audit of the young adult materials, lessons learned, exciting trends, and great additions to your collection.
How do you respond when patrons ask why there aren't more e-books at the library? It's not an easy question. Turn your (and your patron's) frustration into action. View this archived recording of the free, 90-minute webinar and learn about two creative e-book campaigns initiated by libraries, as well as a comprehensive communications template kit to help you develop your own! You'll find new strategies for reaching out to your community members not only to explain why libraries have limited e-book collections but also to enlist their help in improving e-book access.
Diane McNutt and Jane Light, Silicon Valley Reads, will describe this library’s "one book-one community" program in Santa Clara (Calif.) County. Its 2012 program, "Muslim and American -Two Perspectives," featured two books written by American Muslims, ("The Muslim Next Door" by Sumbul Ali-Karamali and "The Butterfly Mosque" by G. Willow Wilson). More than 100 programs were presented, including author readings, panel discussions, films, an open house evening at a local mosque and an art exhibit.
The mission of every public library centers around providing access to information and services to everyone who visits its branches; but increasingly patrons are interacting with libraries through apps, social media, and websites. Is your library’s digital front door as easy to enter as your physical one? Are there virtual obstacles that make your library less inviting to visitors with limited abilities?
Frontline library advocates work at all levels in all types of libraries—public, academic, school and special—and are the internal/external face and voice of the library. They can tell the library’s story and deliver the library’s message at their comfort level and with people they know best. Because every staff member is the face of the library to his/her respective community, each infl uences what the community knows and thinks about the library; and all librarians and library staff are perfectly poised to inform people about their library’s value and needs.
What's the biggest fear in Western society? According to a Gallup Poll it's snakes. What's #2? Public speaking (2001). In order to be successful in ANY field, you need to have the ability to communicate your message in an effective, concise, and memorable way. Speakers need one set of skills to create a great message; and then have to call upon a completely different set (and a healthy dose of confidence) to effectively deliver that message.