Marketing & Public Relations

Attendees will have an opportunity to ask questions pertaining to advocacy issues at their library, as well as learn what resources are available to help make the case for libraries.
On-DemandWebinarFree!
During the webinar, Kristin Pekoll and Millie Davis will focus on ways to prepare your colleagues who may not be as familiar with the First Amendment’s right to read and the censorship that is still happening in our country. This FREE archived webinar was originally presented September 1, 2015. Running time: 61 minutes
On-DemandWebinarFree!
How do you respond when patrons ask why there aren't more e-books at the library? It's not an easy question. Turn your (and your patron's) frustration into action. View this archived recording of the free, 90-minute webinar and learn about two creative e-book campaigns initiated by libraries, as well as a comprehensive communications template kit to help you develop your own! You'll find new strategies for reaching out to your community members not only to explain why libraries have limited e-book collections but also to enlist their help in improving e-book access.
Diane McNutt and Jane Light, Silicon Valley Reads, will describe this library’s "one book-one community" program in Santa Clara (Calif.) County. Its 2012 program, "Muslim and American -Two Perspectives," featured two books written by American Muslims, ("The Muslim Next Door" by Sumbul Ali-Karamali and "The Butterfly Mosque" by G. Willow Wilson). More than 100 programs were presented, including author readings, panel discussions, films, an open house evening at a local mosque and an art exhibit.
Frontline library advocates work at all levels in all types of libraries—public, academic, school and special—and are the internal/external face and voice of the library. They can tell the library’s story and deliver the library’s message at their comfort level and with people they know best. Because every staff member is the face of the library to his/her respective community, each infl uences what the community knows and thinks about the library; and all librarians and library staff are perfectly poised to inform people about their library’s value and needs.
On-DemandWebinar
What's the biggest fear in Western society? According to a Gallup Poll it's snakes. What's #2? Public speaking (2001). In order to be successful in ANY field, you need to have the ability to communicate your message in an effective, concise, and memorable way. Speakers need one set of skills to create a great message; and then have to call upon a completely different set (and a healthy dose of confidence) to effectively deliver that message.
LiveeForumFree!
Join us for an e-Forum as we discuss polices, procedures, and best practices for using social media to showcase library collections in an engaging way as well as the work that goes on behind the scenes to make these materials available for use.
On-DemandWebinar
Ever hesitated to lead an online meeting or webinar due to the pressure of holding people’s attention? Want to tune up your existing online presentation style? Register for PLA’s live, one-hour webinar and learn about the most effective ways to create and deliver an online presentation with confidence. We’ll discuss best practices to create your online “story” for your session and then talk about how you engage and work with your participants to leave them with a memorable experience and—even better—remember what you said!
Self-PacedeCourseAttendance Cert.
This course is designed to provide students with an introduction to basic marketing management and how these principles apply in a public library setting. Topics included are: understanding marketing management, internal and external audits, analyzing marketing opportunities, developing marketing strategies, shaping the marketing product and managing and delivering marketing programs.
The webinar focuseson two snapshot days, Washington Library Snapshot Day and Snapshot Day: A Day in the Life of Ohio Libraries. Ashlee Clark, Executive Secretary to the State Librarian, State Library of Ohio, Marsha McDevitt-Stredney, Marketing and Communications Director, State Library of Ohio, and Craig Seasholes, President, Washington Library Media Association presents the session.

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