Public service announcements are great vehicles for reminding the community about the importance of libraries. You and your library can play an important role in ensuring that stations choose to air these PSAs. Here's how:
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Contact the Public Affairs/Community Relations Manager/Public Service Director at your local radio stations. Identify yourself as a representative from the local library community. Determine the preferred format. Libraries are encouraged to hand-deliver the PSAs (if possible).
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Talk with colleagues — including trustees, members of your Friends group and business leaders — from your local community to see if anyone has any real relationships with management officials at your local radio stations. If so, ask that person to place a call to the station on behalf of the local library community to encourage the airing of the new PSAs about libraries.
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BE sure to follow-up with a note thanking your contact for his or her support of your library. Extend an invitation to tour your library. Offer information on upcoming events and special programs and services.
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Include the radio station on your library's mailing list to ensure that producers have the latest newsletter updates on what is happening @ your library.