Scholastic Library Publishing National Library Week Grant

Arlington (Va.) Public Library wins National Library Week Grant

Over the last three years the library has worked to study the needs of and extend service to three target populations: young professionals, new Americans/immigrants and teens. Using the theme “Lives change @ your library” the library will develop a three-prong campaign that highlights how new and traditional library services can “change lives” for these targeted audiences. 

The library will partner with local and regional transit agencies for marketing space within transit stations and on transit vehicles and in local schools. The poster graphics will evoke the very-recognizable Washington Metropolitan Area Transit Authority (WMATA) Metro map, depicting a transit line that ends at a destination. Stops along the transit line will be labeled to represent library services that could help patrons reach a life destination, and will incorporate the “Lives change @ your library” theme. In each case, the transit-themed graphic will illustrate how these library programs could lead toward a life-goal relevant to the target audience. 

 

The $3,000 grant, sponsored by Scholastic Library Publishing, a division of Scholastic Inc., the global children’s publishing, education and media company, and administered by the American Library Association’s (ALA) Public Awareness Committee, is awarded annually for the best public awareness campaign in support of National Library Week (April 13-19, 2014). This year, libraries were asked to develop a proposal using the 2014 National Library Week theme, “Lives change @ your library.”

Read Arlington Public Library's winning grant proposal (PDF)

Winning applications from previous years:

 

Apply for the Scholastic Library Publishing National Library Week Grant today!

Questions?  
Phone: 800-545-2433, ext. 2148
Fax: 312-944-8520.
E-mail: mmcfarlane@ala.org