Promotional Tools

PROMOTIONS | GRAPHICS | AWARD SEALS  | DISPLAYS

Help promote the awards

Follow @ALAlibrary for live tweets of the announcements and use #ala_carnegie hashtag to join the conversation on social media.

Use your social media channels, websites, newsletters, and other communications to share the news of the Andrew Carnegie Medals for Excellence in Fiction and Nonfiction. Link to ala.org/carnegieadult where people can find useful background on the awards as well as the latest information.

Make the most of the Andrew Carnegie Medals for Excellence in your library, bookstore, and reading group. The Andrew Carnegie Medals for Excellence in Fiction and Nonfiction offer great programming opportunities, help you highlight outstanding titles, and can encourage your patrons to read books recognized for their excellence by a selection committee of library professionals.

There’s huge general national interest in these awards—ALA and Carnegie Corporation’s initial announcement in March 2012 was picked up by more than 100,000 news, general media, and social media outlets, and the awards garnered over half a million web mentions in 2015.

Learn more about the Andrew Carnegie Medals for Excellence.

Promotions

Share the Story:

This year’s shortlist for the Andrew Carnegie Medals for Excellence in Fiction and Nonfiction remind us of the power of stories, so we're asking readers to use these six books (three fiction, three nonfiction) to tell us about their own stories. Selected stories will be featured in the Carnegie program at the American Library Association Midwinter Meeting and Annual Conference. The promotion is open through June 1, 2017.  Watch #ala_carnegie on social media for special book giveaways related to this promotion. Details at http://ala.org/share-the-story.

Questions? Email Sarah Grant, Booklist Marketing Associate, sgrant@ala.org

Bookmarks to promote #SharetheStory.

Graphics: Facebook/Twitter | Instagram | 464 x 174 | 250 x 400 | 500 x 500 | 728 x 90 | 300 x 250 | 160 x 240 | 160 x 600

Do these stories remind you of something in your life, your community, your history? #Share the story and use thede titles to tell us about your own stories. 2017 Andrew  Carnegie Medals for Excellence Shortlist titles pictured.

Sample tweet: The 2017 #ALA_Carnegie shortlist titles are six powerful stories. How do they resonate in your life? #ShareTheStory http://ala.org/share-the-story 

Sample Facebook post: The 2017 Andrew Carnegie Medals for Excellence shortlist titles are six powerful stories. How do they resonate in your life? The American Library Association is asking you to #ShareTheStory http://ala.org/share-the-story

Promotional Graphics

Shortlist: Twitter | Instagram

Andrew Carnegie Medals for Excellence in Fiction and Nonfiction, 2016 Shortlist,winnwers announced January 22, #ala_carnegie, www.ala.org/awardsgrants/carnegieadult

Award Seals

Call attention to the shortlist and finalist titles with award seals for the covers of winning and finalist books. Seals are available at the ALA Store.
For questions regarding other uses of the images of the seals or medals in displays, please contact permissions@ala.org or Mary Jo Bolduc, 312-280-5416.

Create displays in your library or bookstore

Postcard with Alndrew Carnegie Medals for Excellence Shortlist titlesUse the free postcard, display handout, and read alike handout to enhance your displays. You can also use the annotations and quotes from the Booklist reviews featured on the shortlist page. There's also an interview with each of the 2017 Shortlist authors at The Booklist Reader.

Want to enhance your summer reading program? Our experts have compiled a list of read alikes for shortlist for readers to enjoy! Not enough time to read? Don’t forget the audiobook editions!

Shortlist read alikes are selected by the Reference and User Services Association’s (RUSA) Notable Books Council, which is comprised of expert readers’ advisors and librarians that work closely with adult readers.

Read alikes

2017 shortlist read alikes
2016 shortlist read alikes
2015 shortlist read alikes
2014 shortlist read alikes

Promotional tools from previous years

Library display poster: print this 11" x 17" poster to show off the 2016 winning and finalist titles at your library!

Library display postcard: print out the 2015 shortlist postcard for expert recommended reading for your patrons!

Library display handout: showcase the 2015 shortlist with this 8.5" x 11" display sign!

Resource Guide: Making the most of the Andrew Carnegie Medals for Excellence in Fiction and Nonfiction in your library, bookstore, and reading group.

Discussion Guides

2015 Winner Discussion Guides:
All the Light We Cannot See by Anthony Doerr
Just Mercy: A Story of Justice and Redemption by Bryan Stevenson

2014 Winner Discussion Guides: 
The Goldfinch by Donna Tartt
The Bully Pulpit by Doris Kearns Goodwin

The American Library Association offers resources on how to form a book group, how to structure a meeting, how to select books and how to facilitate a meaningful literary discussion. For more information visit http://libguides.ala.org/bookdiscussiongroups.

Andrew Carnegie Medals, author videos: Watch finalists and winners comment on their shortlist nominations, speak on the importance of libraries, and extol the power of librarians.

  • Junot Díaz, author of This Is How You Lose Her and Andrew Carnegie Medal for Excellence in Fiction 2013 finalist
  • Louise Erdrich, author of The Round House and Andrew Carnegie Medal for Excellence in Fiction 2013 finalist
  • Anne Enright, author of The Forgotten Waltz and Andrew Carnegie Medal for Excellence in Fiction 2012 winner
  • Russell Banks, author of Lost Memory of Skin and Andrew Carnegie Medal for Excellence in Fiction 2012 finalist
  • Karen Russell, author of Swamplandia! and Andrew Carnegie Medal for Excellence in Fiction 2012 finalist
  • James Gleick, author of The Information: A History, A Theory, A Flood and Andrew Carnegie Medal for Excellence in Nonfiction 2012 finalist