In partnership with Nordstrom , ALTAFF awarded 40 grants (20 in 2008 and 20 in 2009) for $500 each to match $1,000 raised by selected Friends groups, women's groups, libraries, and other non-profit organizations for purchasing Books for Babies kits from ALTAFF. Grants were awarded to organizations that had a Books for Babies program in place, as well as organizations starting a new Books for Babies program. Grant applications were considered based on the following criteria:
-Effective kit distribution plan.
-Effective use of the kits to connect new parents with their local library.
-Involvement of the local library.
-Effective publicity plan for their Books for Babies program.