From Theory to Practice: Outreach to Underserved Patron Populations

Thursday, 4/20/2017
  • 2:30 PM-3:30 PM (Eastern)
  • 1:30 PM-2:30 PM (Central)
  • 12:30 PM-1:30 PM (Mountain)
  • 11:30 AM-12:30 PM (Pacific)

Diversity isn’t just about race and ethnicity! This 60-minute webinar focuses on increasing participants' level of understanding of the library and information needs of individuals who are considered “traditionally underserved”. Traditionally underserved populations include (but are not limited to) patrons who: have disabilities, are currently or formerly incarcerated, are English language learners, are homeless, are members of the lesbian/gay/bisexual/transgender community.    During this webinar, we’ll discuss the components of cultural competence, learn principles of inclusion for all library user groups, and articulate strategies that can be implemented in the library in order to provide more effective outreach to underserved library user groups.


After participation in this webinar, you will be able to:

  • Define the components of cultural competence (using the cultural competence continuum).
  • Articulate principles of inclusion for all library user groups.
  • Articulate at least three actions that can be implemented at their library in order to provide more effective outreach to underserved library patron groups.

Who Should Attend

Individuals who will benefit from attending the webinar include:

1. Current library practitioners (librarians, staff, administration).

2. Students enrolled in LIS programs.


Dr. Nicole A. Cooke is an Assistant Professor at the Graduate School of Library and Information Science at the University of Illinois at Urbana-Champaign and a faculty affiliate at the School’s Center for Digital Inclusion. She holds an M.Ed in Adult Education from Penn State, and an MLS and a Ph.D. in Communication, Information and Library Studies from Rutgers University, where she was one of the first 12 ALA Spectrum Doctoral Fellows. She was named a "Mover & Shaker" by Library Journal in 2007 and was the 2016 recipient of the ALA’s Equality Award. Her research and teaching interests include human information behavior (particularly in the online context), critical cultural information studies, and diversity and social justice in librarianship (with an emphasis on infusing them into LIS education and pedagogy). Her new book Information Services to Diverse Populations (Libraries Unlimited) was published in December 2016.

Dr. Renee F. Hill is a Senior Lecturer and Director of the School Library specialization at the University of Maryland’s College of Information Studies. Dr. Hill has taught in the LIS field for ten years and is passionate about and committed to researching and teaching about issues that involve examining methods for increasing understanding of diversity issues in Library and Information Studies. Her work focuses on examining information needs and information access as they relate to diverse populations (e.g., members of various racial/ethnic groups, individuals with disabilities).



Individual registration rates are as follows:
ASCLA members: $40
ALA members: $50
ALA student & retired members: $25
Non-members: $65
Group rate: $99 single login, $38/person multiple logins. (min. 2 people)

How to Register

Registration for this webinar will be open by 2/6/2017

Register online


Download the webinar registration form

Tech Requirements

This webinar will be offered using Adobe Connect. Please ensure that you have Adobe Flash Player Version 10.1 or later on your computer. Audio for these sessions will be streamed over computer speakers and via a teleconference line. You will be able to ask questions and interact with the presenter and other webinar participants via chat.

You can test your settings to verify that your computer is configured properly to participate in this webinar.


Questions about your registration should be directed to Technical questions about the webinar should be directed to Jennifer Cross RUSA Web Services Manager, at 

Thank you and we look forward to your participation!