Building a Successful Independent Consulting Practice

Monday, 11/6/2017 - Friday, 12/1/2017

Are you a subject matter expert who wants to help people and organizations fill a gap in knowledge, skills, or service? This course will guide participants through the exploration and quantification of their uniquely marketable skills and expertise in order to build and launch a successful consulting practice. Using carefully curated resources and experience, the instructor will help each participant design and build a strategy for launching a consulting practice in their area of expertise. This course will cover building a brand, finding a niche to serve, marketing your services, and how to find and land business. Participants will leave with actionable strategies and plans for their own practice. This course is geared towards the independent consultant.

Participants in this course will build and launch their consulting practice through readings, resources, and one-on-one assistance from the instructor. Participants will reflect and analyze their own skills and areas of expertise and apply those to the knowledge of building a successful practice that they learn in this course.

Participants will be expected to spend 1-1.5 hours on the readings, resources, and course information and 1.5-2 hours on the actual process of building their practice and providing feedback to other participants.

Learning Outcomes

  • Brand and launch a high performing consulting practice.
  • Identify and quantify personal skills and consulting service niche.
  • Develop and create a strategy for marketing consulting services and developing a robust clientele.

Who Should Attend

  • Independent consultants who need assistance building a viable business
  • Subject matter experts who are interested in building a consulting practice


Jasmine Parson Williams: 

Jasmine is a results-driven strategist with over 15 years of combined legal, non-profit, government, and business experience. A seasoned designer and manager of programs, her professional mission is to empower the doers by strengthening the core business functions of their mission-driven organizations. She has a particular interest in helping community-based organizations increase their capacity to focus on effective and efficient delivery of services.

Her professional background includes working in various capacities for several nonprofit organizations such as The Children's Museum of Indianapolis, Girls Incorporated of Indianapolis, the Indianapolis Urban League, The National Collegiate Athletic Association, and the Indiana Supreme Court. Jasmine received her Bachelor of Social Work (BSW) from the Indiana University School of Social Work Indianapolis and her Juris Doctor (J.D.) from the Indiana University Robert H. McKinney School of Law.



  • $130 for ASCLA members
  • $175 for ALA members
  • $210 for non-ALA members
  • $100 for student members and retired members

How to Register

  • Online
  • By Fax: download, complete, and fax the form (PDF) to (312) 280-1538
  • By Mail: download, complete, and mail the form (PDF) to American Library Association, ATTN: MACS/Online CE Registration, 50 E. Huron Street, Chicago, IL 60611

Tech Requirements

ALA uses Moodle for all online educational courses. It is hosted at Learn more about Moodle at

All content for this course will be provided by the instructor. No textbook required. 


Questions about your registration should be directed to Technical questions about the course should be directed to Melissa Tracy, ASCLA Marketing & Programs Specialist, at

Thank you and we look forward to your participation!