A four-week, Web-based course
Important Message from ASCLA regarding our continuing Professional Development Online efforts:
April 17, 2008- As part of our efforts to provide better online services, we are migrating all online courses from the older WebCT system to Moodle, which provides greater power and flexibility for our instructors and an easier interface for students. Please check back for our updated course descriptions and schedules.
To learn more about Moodle, visit moodle.org.
Next Session: TBA
Explore the diversity of the Latino community with practical information on how to identify needs, collect materials, and market your collection.
Basic Course Components:
- Module 1: Why Is It Important to Provide Spanish-language Materials?
- Module 2: Goals in Selecting Spanish-language materials
- Module 3: Who Are Your Latino Customers and What Do They Need?
- Module 4: Working With the Community to Identify Needs
- Module 5: Criteria for Selecting Spanish-language Materials
- Module 6: Review and Selection Tools and Techniques
- Module 7: Selecting a Distributor
- Module 8: Types of Materials to Include in the Collection
- Module 9: Marketing the Spanish-language Collection
Instructor: Yolanda J. Cuesta is an independent consultant specializing in helping libraries serve diverse communities. She has more than 25 years experience as a trainer and consultant with public libraries. Since 1998 the author has developed a catalog of 15 workshops on various aspects of serving diverse communities. She trains and conducts workshops nationwide.
Who Should Attend"Selecting Spanish-language Materials for Adults" is an introductory course to help public library staff learn the basics of developing a Spanish-language collection. The course will start out by exploring the diversity of the Latino community with practical information on how to work with the community to identify needs. The special challenges in applying standard selection criteria to Spanish-language materials will be discussed along with how the differences in Spanish-language publishing impact the selection process. The course will cover the major issues and techniques in selecting and working effectively with a reliable, quality distributor to build the collection. Popular types of materials such as fotonovelas (graphic novels), magazines and newspapers, Latino music and best-selling authors in Spanish will be introduced. The course will conclude with, a brief overview of the most effective techniques for marketing the collection.
Taking a Web course is different than taking a traditional course in a physical classroom. As part of any ASCLA Professional Development online course, we provide a Navigation Tour to help familiarize you with the tools you will use.
We have prepared a primer to make sure this Web course is right for you and to describe the qualities of a successful Web course student. (An ASCLA version of this walk through is in the works, but for now, please don't mind the RUSA trappings!)
Registration InformationDiscounted group registration rates are available for organization's registering eight or more people for one of the online courses. The online registration form cannot be used for group registrations, because it is set up to handle only individual registrations.
To register a group, please complete a print registration form (see under "Related Links," below)for each individual, and include a cover letter and/or memorandum that lists each person to be registered as part of the group and payment information. Group registrations can be paid for by check, credit card or purchase order that covers all the registrations.
If you are interested in more information on group registrations and the group rates, please contact Eileen Hardy, Marketing Specialist.
Registration limit for each session: 30
Registration Fees: $130 for ASCLA members; $160 for ALA members; $190 for non-ALA members; and $100 for students/retirees.
Two Ways to Register
Complete the online registration form.
By Mail/Fax: Send your completed registration form (see under "Related Links," below) with payment to: ASCLA, Attn: Eileen Hardy, 50 E. Huron Street, Chicago, IL 60611-27995, Fax: 312-944-8085.