Volume 25, Number 1, 2003

Open Your Eyes to the Facts! Vision Loss is Not a Normal Part of Aging

With generous support from the AARP Andrus Foundation and supplemental funds from the National Eye Institute, Lighthouse International in New York City is spearheading a national public awareness campaign entitled "Vision Loss is Not a Normal Part of Aging – Open Your Eyes to the Facts!"

Too many older adults as well as their support networks still believe – mistakenly – that vision impairment is a natural part of aging, and as a result do not seek help. In an effort to refute this myth, the campaign has produced booklets, a promotional poster and a bookmark that provide vital information for older adults and their caregivers.

To date, more than 100 public libraries have already signed up as partners for this project. Libraries are distributing these materials as part of their bookmobile and homebound programs, creating displays near their Large Print section, and also placing resources at the Circulation Desk and in the library’s lobby. More than 40,000 copies of each booklet have been distributed nationwide to libraries and other organizations in the aging network. The project’s goal is to have 500 public library partners involved in this public awareness effort.

Please join this campaign by calling or going online to view and order free materials! Call Lighthouse International’s toll-free Information and Resource Service at 800-829-0500 to receive a sample packet of materials along with information about ordering bulk quantity free of charge for your library patrons and their families. Or, visit the Lighthouse web site to view the web version of these booklets and order a supply to meet your needs.

Lighthouse International is a leading resource worldwide on vision impairment and vision rehabilitation. A not-for-profit organization, it is headquartered in New York City

For further information contact Allan M. Kleiman, akleiman@lighthouse.org, or kleiman@aol.com, or via phone at (732) 738-5183.