Ebook innovation + publisher collaboration = library domination @ your library

Wednesday, 5/17/2017
  • 12:30 PM-1:30 PM (Eastern)
  • 11:30 AM-12:30 PM (Central)
  • 10:30 AM-11:30 AM (Mountain)
  • 9:30 AM-10:30 AM (Pacific)

According to a recent Pew study, less than 40% of the public knows that public libraries even have ebooks. Imagine a future of ebooks where library expertise could be harnessed to expand greater discovery for the community. Libraries have the power to drive ebook discovery because they know what people need and read in their communities. Hear about how we (a library consortium in Illinois) created partnerships with publishers and an ebook vendor with a project called PopUp Picks (www.popuppicks.com) to leverage library expertise to connect community members to their next great read and increase community engagement. Popup Picks is an experimental and innovative digital collaboration among publishers, distributors, library consortia, reviewers and librarians that leverages the library’s knowledge of their own local communities’ needs and reading habits. Libraries, vendors, and publishers can and should partner to develop innovative new models to curate local user experiences and promote reading at every opportunity.

The success of reading ensures a sustainable future for all committed to building a nation of readers. Challenges, opportunities and strategies you can use right now will be discussed as well as transformational techniques to turn your library into the reading rockstar of your community. This webinar is perfect for libraries and library staff of public, school and academic libraries who are interested in learning how they can innovatively attract new patrons and meet the digital demands of 21st-century patrons via this seamless ebook user experience. Participants will learn how Popup Picks’ approach to the reading ecosystem brings libraries closer to readers. A Q&A session between participants and presenters will conclude the webinar.

Learning Outcomes

  • Strategies to position libraries as the place to be for ebooks for the community (especially the juxtaposition of libraries and the retail market).
  • An introduction to an innovative model project called Popup Picks that will help libraries attracts new patrons including digital natives and younger and help libraries strengthen relationships with existing patrons.
  • Leverage the librarian expertise of knowing what people need and read to introduce the community to their next great read from indie and self published authors
  • Identify the impact of friction in current models of ebook delivery and how libraries can circumvent that friction to deliver ebooks including projects like Popup Picks which helps bring the reading community that may first look to retail closer to libraries.

Who Should Attend

Those who should attend include: library consortia that manage ebook collections, library consortia that are considering managing ebook collections and library consortia that are committed to positioning their member libraries as the place to be for ebooks in the community. Of course, we also want libraries and library staff of public, school and academic libraries who are interested in learning how they can innovatively attract new patrons and meet the digital demands of 21st-century patrons via a seamless ebook user experience. Everybody is welcome!


Mitchell Davis is a publishing and media entrepreneur. In 2000, he founded BookSurge, the first integrated global print-on-demand and publishing services company, that was sold to Amazon.com in 2005 and re-branded as CreateSpace. As a BiblioLabs founder, he has been the chief business officer, the creators of BiblioBoard. As an indie producer and publisher he has created award-winning indie books and documentaries through Organic Process Productions, a philanthropic media company he founded with his wife. 

Lauren Klouda has been a part of independent publishing at IPG (Independent Publishers Group) since 2010. Her background in social media and online marketing services has led to the development of IPG's robust online marketing and advertising programs and significant increases in web traffic and online sales. Initially focused primarily on developing strategies and tools to market ebooks and digital content, Lauren now works with IPG client publishers, authors, partners, and libraries across the book industry to create engaging online content and marketing materials designed to help readers discover books, whether in digital or print, at their local bookstore or library or online. She manages the Marketing team at Independent Publishers Group (IPG).

Veronda Pitchford is the Director of Membership and Resource Sharing for the Reaching Across Illinois Library System (RAILS), and director for the eRead Illinois Axis 360 program, a shared ebook collection that serves over 400 libraries. She is the chair of the ASCLA Consortial E-Book Interest group. She works nationally with library consortia, vendors and publishers to position libraries as rockstars in ebook delivery. She was named an LJ Mover and Shaker in 2005.



Individual registration rates are as follows:
ASCLA members: $40
ALA members: $50
ALA student & retired members: $25
Non-members: $65
Group rate: $99 single login, $38/person multiple logins. (min. 2 people)

How to Register

Registration for this webinar will be open by 2/6/2017

Register online


Download the webinar registration form

Tech Requirements

This webinar will be offered using Adobe Connect. Please ensure that you have Adobe Flash Player Version 10.1 or later on your computer. Audio for these sessions will be streamed over computer speakers and via a teleconference line. You will be able to ask questions and interact with the presenter and other webinar participants via chat.

You can test your settings to verify that your computer is configured properly to participate in this webinar.


Questions about your registration should be directed to registration@ala.org. Technical questions about the webinar should be directed to Jennifer Cross RUSA Web Services Manager, at jcross@ala.org. 

Thank you and we look forward to your participation!