Publicity, programming & promotion Spread the word: Get your key message out

kids! campaign logo

1. Create a tag line/key message for your library (like So Much to See/Do @ your library) and ask schools to carry the message on morning announcements/other school channels.

2. Work with PTOs to publicize library programming at their meetings or in their newsletter. Provide flyers.

3. Ask schools, your community, and other organizations to link to the library’s website or kids page from their home page.

4. Get library information into Welcome Wagon or Chamber of Commerce packets and back-to-school school supply promotions.

5. Submit  Public Service Announcements (PSAs) to local radio stations and/or cable.

6. Put flyers out in grocery stories, local fairs and carnivals, garden shows, summer camps, and after school care providers.

7. Make class visits to give out information. Tell children, "When you come to the library, be sure you come and say hello and tell me that you saw me at your school so I'll remember you."

8. Sponsor an "Invite a friend” storytime. Give stickers, pencils, and other small incentives.

9. Offer training for school-aged child care providers (the Y, faith organizations, Boys and Girls Club, schools).

10. Reach out to school library media specialists. Ask them to give out flyers and bring students to visit the "big" library.

11. Invite after school child care providers to bring their charges to the library once a month for a special program.

12. Invite summer day camps to participate in your summer reading program.

—Kimberly J. Byrd Lucas, Branch Manager, Buckeye Library, Medina County District Library, Medina, Ohio