Dispatches from the Field: Advocacy Best Practices with Jeremy Johannesen and Megan Cusick

You’re just about there: you have your toolkit in hand and a solid introduction to advocacy. But where do you go from here? Don’t worry - this is no fear advocacy!

Jeremy Johannesen, Executive Director of the New York Library Association, and Megan Cusick, ALA PPA, Assistant Director for State Advocacy, share practical tips for advocates of all experience levels. Based on their extensive knowledge in the field, Johannesen and Cusick regale viewers with real-life examples of advocacy at its best.

Learning Outcomes

  • Uncover tried and true best practices for advocating for children.
  • Hear first-hand tales from NYLA Executive Director, Jeremy Johannesen and Megan Cusick, ALA PPA, Assistant Director for State Advocacy.

Who Should Attend

Youth Services Librarians, Children’s Librarians, Branch Managers, Library Advocates


Jeremy Johannesen is the Executive Director of New York Library Association. Having served as a Deputy Director of New York Library Association (NYLA) from 2005 – ‘08, Johannesen left to lead the New York State (NYS) Alliance for Arts Education. Jeremy returned to NYLA in 2012, assuming the role of Executive Director. Johannesen holds his BS in Arts Education from the College of Saint Rose, and is recognized as a Certified Association Executive (CAE) by the American Society of Association Executives. When not working for libraries, Jeremy volunteers for them, serving as the President of his hometown Friends of Bethlehem Public Library.

Megan Murray Cusick is the Assistant Director for State Advocacy in ALA’s Public Policy and Advocacy office. She assists the advocacy efforts of librarians, library staff and advocates across the country, in cooperation with other ALA offices, as well as state chapters and affiliates. She has also provided support to the Center for the Future of Libraries by identifying the work of libraries that intersects with broader social trends. Prior to joining ALA in 2015, Megan was a high school librarian and co-founder of Chi School Librarians. She has presented and published on topics such as partnerships, library trends, intellectual freedom and advocacy.



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Tech Requirements

computer, speakers, and internet access


Sarah Polen
Program Officer, Continuing Education