Guide for LRTS Advertisers
Advertising Sales Office
ALCTS Advertising, 50 E. Huron St., Chicago, IL 60611; (312) 280-5037; fax: (312) 280-5033; e-mail: firstname.lastname@example.org
|Space||Width x Depth (in inches)||1x||2x||4x||8x||12x|
|full page||7 1/2 x 9 5/8||$825||$775||$725||$650||$600|
|2/3 page||4 1/2 x 8 3/4||720||690||620||575||545|
|1/2 page vertical||3 3/8 x 8 3/4||675||650||590||545||520|
|1/2 page horizontal||7 x 4 1/2||675||650||590||545||520|
|1/3 page vertical||2 1/8 x 8 3/4||560||530||495||470||440|
|1/3 page horizontal||7 x 3||560||530||495||470||440|
7 1/2 x 9 5/8
7 1/2 x 9 5/8
Add $750 to quoted rates for four-color ($650 for fractional pages). Add $400 to quoted rates for two-color. Add 10% to quoted rates for specific placements.
Coupon advertisement must be specified on insertion order, including position of coupon on ad.
Frequency and Combined Rates
Frequency rates are based on the total number of insertions of 1/4 page or more used within a twelve-month period. Each page of two-page spread is considered one insertion. Contract holders will be given reasonable notice of any increase in rates and will be given the opportunity to cancel contracts at the time the rate change becomes effective.
No agency commission is offered. First-time advertisers or agencies are required to pay at the time of the initial order. Other accounts are payable within 30 days of the invoice. Non-U.S. advertisers are required to pay in U.S. currency at the time of the initial order.
Advertisers and their agencies have dual liability for payment. Conflicting agreements between advertisers and agencies, even if listed on insertion orders, are superseded by this condition of the American Library Association.
|Publication trim size:||8 3/8" x 10 7/8"|
|Untrimmed size:||8 5/8" x 11 1/8"|
|Two column format:||3 3/8" x 8 3/4"|
|Three column format:||2 1/8" x 8 3/4"|
|Full page bleed ads||8 5/8" x 11 1/8" (accepted; no fractional bleeds)|
Charges for typesetting and alterations
Billed to advertiser at cost plus a $20 handling fee.
Ad Materials Submission Guidelines
Advertisements should submitted as a high-resolution PDF file with all fonts embedded and using graphics of 300 dots per inch or better. Advertisements submitted in any other format will be assessed a $50 processing charge.
Ad materials can be submitted via email to LRTS journal at email@example.com, by regular mail, or by overnight courier.
If using regular mail or courier, identify material by name of advertiser, journal, and issue scheduled in lower left corner of mailing label.
Send contract, insertion orders, correspondence, and ad materials to:
ALCTS Advertising/LRTS journal
50 E. Huron St.
Chicago, IL 60611
Advertisements are placed according to the mechanical production requirements for each issue. Requests for patterned position of units in the same issue will be accepted for a surcharge of 10% of the earned rate for each of the units involved, subject to mechanical production requirements.
Copy and Contract Regulations
All advertising is subject to publisher’s approval.
Advertisers and advertising agencies assume liability for all printed advertising content (text and illustrations) and also assume responsibility for any resulting claims against the publisher resulting from that content.
Cancellations are not accepted after the closing dates for space reservations. Covers and special positions are non-cancellable. All cancellations must be confirmed in writing.
Circulation as of December 1, 2012
|4,660 =||3,820 +||640 +||200|
*Association for Library Collections & Technical Services
Issuance and Closing Dates
|Issue||Space Reservations||Materials Due|
|Vol. 57, 2013|
|no. 1 January||October 24||November 28|
|no. 2 April||January 31||February 13|
|no. 3 July||April 30||May 23|
|no. 4 October||July 31||August 13|
Library Resources & Technical Services is read by librarians in collection management and technical services and related activities in all types of libraries worldwide. These readers are responsible for the automation of library functions, the selection and purchase of library materials in all formats, the cataloging and classification of these materials, and the conservation and reformatting of these materials to ensure their long-term use. Approximately 60 percent of the readers are employed in academic libraries; the remaining work in public, special, and school libraries.
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