Marketing to Libraries for the New Millennium
Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends
Hendrik Edelman and Robert P. Holley
$37.95 0-8108-4271-8 June 2002, 216pp
Based on the all-day program, "Marketing to Libraries for the Millennium," sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 "Third Industry-Wide Survey of Library Marketing Practices and Trends."
About the Authors
Hendrik Edelman recently retired from the faculty of the Department of Library and Information Science at Rutgers University after forty years in the international book trade, academic librarianship, and library education. He expects to continue his many consulting, research, and teaching activities.
Robert P. Holley is a Professor of Library and Information Science, Library and Information Science Program at Wayne State University.