OCLC releases international library research report
The findings are part of Perceptions of Libraries and Information Resources, a report recently issued by OCLC. The new report, based on surveys of information users across six countries administered by Harris Interactive on behalf of OCLC, is a follow-up to The 2003 OCLC Environmental Scan: Pattern Recognition, the award-winning report that describes issues and trends that are impacting and will impact OCLC and libraries.
Among the findings of the Perceptions report:
- Respondents use search engines to begin an information search (84 percent). One percent begin an information search on a library Web site.
- Information consumers use the library but they use the library less and read less since they began using the Internet.
- Borrowing print books is the library service used most; "Books" is the library brand.
- Respondents do not trust purchased information more than free information.
- Ninety percent of respondents are satisfied with their most recent search for information using a search engine.
- Information consumers like self-serve. They use personal knowledge and common sense to judge if electronic information is trustworthy, and they cross-reference other sites to validate their findings.