Sponsored by Altarama Information Systems, OCLC QuestionPoint, Reference Universe by Paratext, and RefWorks - a division of ProQuest

How can you best use online reference services, instant messaging, texting and other available technologies to provide virtual reference? How can social networking be used to enhance and extend reference services? How do you address privacy issues, administration and staff buy-in, skill set development, and marketing as you work to implement these changing technologies? Come join your colleagues during the ALA Annual Conference to hear from nationally-recognized experts on these topics. Morning and afternoon refreshments as well as lunch are included in the registration fee. Event Code: RU3

Registration Fee

RUSA Member: $190; ALA Member: $240; Non-Member: $315; Student/Retired Member: $105

Keynote Speaker

Cathy De Rosa, Vice President for the Americas and Global Vice President of Marketing for OCLC, leads the market research team at OCLC which produced the report Sharing, Privacy and Trust in our Networked World.

Additional Speakers

• Michelle Jacobs, Emerging Technologies and Web Coordinator at the UCLA College Library, will talk about texting.
  
• Caleb Tucker-Raymond, Oregon Statewide Digital Reference Service Coordinator for the Multnomah County Library, will provide further insight into virtual reference.
  
• David Lankes, Director of the Information Institute of Syracuse (IIS), the first ALA Office for Information Technology Policy Fellow as well as noted speaker on participatory librarianship will delve further into the area of social networking as a reference tool.

For more information, contact the Preconference Planning Committee Co-Chairs: Barbara J. Mann and Alesia M. McManus.