Sponsored by the BRASS Education Committee
Advertising and Marketing
Maintained by
Kara Gust
Gast Business Library, Michigan State University
gustk@msu.edu
For a resource guide about answering basic reference questions
related to this topic, see the BRASS Core Competencies for Business
Reference web page on Advertising
and Marketing.
Ad*
Access
http://scriptorium.lib.duke.edu/adaccess/
"The Ad*Access Project, funded by the Duke Endowment
"Library 2000" Fund, presents images and database information
for over 7,000 advertisements printed in U.S. and Canadian newspapers
and magazines between 1911 and 1955. Ad*Access concentrates on five
main subject areas: Radio, Television, Transportation, Beauty and
Hygiene, and World War II, providing a coherent view of a number
of major campaigns and companies through images preserved in one
particular advertising collection available at Duke University."
Advertising Age
http://www.adage.com/
Advertising Age is a well established industry publication. This
website provides a number of useful links for researchers which
includes Ad
Age Data Center (http://www.adage.com/datacenter/) which provides
advertising data and Ad
Age Century (http://adage.com/century/) which provides an advertising
timeline as well as ranking lists for the top ads, campaigns, and
jingles. Also provides some demographic information through Ad
Age American Demographics.
Advertising World
http://advertising.utexas.edu/world/
The University of Texas at Austin's Advertising Department has created this
comprehensive collection of links to advertising and marketing information.
Links are arranged into over 81 categories and include many hard-to-find
topical areas.
Adweek
http://www.adweek.com
Provides the latest in advertising and marketing news,
along with agency ratings, best spots of the month and year listings,
job postings, and more.
Brandweek
http://www.brandweek.com
"Brandweek.com is an online marketing magazine
delivering breaking news, analysis and industry data geared to corporate
branding professionals. Brandweek.com provides up-to-the-minute
reports on traditional and Internet brand marketing strategies in
all major product categories and gives you vital information on
how to be competitive - locally, nationally and globally. "
CI Strategies and Tools: I3 Internet Intelligence Index
(Fuld & Company)
http://www.fuld.com/fuld-bin/f.wk?fuld.i3.home
Fuld & Company has created this Web site as a resource for
competitive intelligence information. An excellent site for marketing
data especially for specific industries.
ClickZStats:
Trends & Statistics
http://www.clickz.com/stats/
ClickZStats provides a collection of online facts and statistics
which have been gathered from secondary sources. Especially useful
is the "Stats Toolbox" which is an archive of statistical data.
KnowThis
http://www.knowthis.com/
Provides the basic principles of marketing and advertising in clear,
concise tutorials. It also provides numerous Web resources for advertising,
selling, promotion, research, and more in concise information areas
for easy browsing.
Last reviewed: 12/28/07
List originally compiled by Deborah Harrington, Texas A&M
University
Previously maintained by Bill Kinyon, Mars Hill College; Paul
Arrigo, Penn State Shenango; and Elisabeth Leonard, University
of California, San Diego
Sponsored by the BRASS Education Committee
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