Home  Links to Other Advocacy Sites
Get smart about promoting your library.
Check out these programs on Strategic Library Marketing at PLA’s Spring Symposium, March 7-9, 2005 at the Palmer House Hilton Hotel-Chicago.
Presented by Peggy Barber and Linda Wallace, of Library Communications Strategies
Read My Lips: How to Develop and Deliver a Powerful Message for Your Library
Does your library have a clear message? Does your staff know the message? Do you feel confident delivering it? Learn how to harness the most powerful (and economical) communication strategy-word-of-mouth marketing. You'll also learn basic presentation skills for delivering the message effectively in presentations, interviews and other encounters. (half-day)
Building a Marketing Communication Plan
Get a bigger bang for your promotion dollars. Get organized, focused and strategic! Designed for directors, key staff and board members, this hands-on workshop will walk you through the eight steps of developing a marketing communication plan, including: positioning, message, target audiences and evaluation. Attendees will Leave with a draft plan. (half-day)
Promoting the Library Card
National Library Card Sign up Month (September)
Join the celebration. Get ideas for sign up all year long.
http://www.ala.org/Template.cfm?Section=promotions&template=/ContentManagement/ContentDisplay.cfm&ContentID=9715
The Library Card…
Are you making the most of your library card?
http://www.ssdesign.com/librarypr/content/p072101a.shtml
The Great Library Card Collection
See library cards in all colors and sizes. Submit yours.
http://www.webpan.com/msauers/libdir/cards/
Reach out to. . .
Decision-makers/Business/Community Leaders
Library Advocate’s Handbook
Everything you need to know about delivering an effective message.
Transforming Libraries into Community-Based Partnerships
Perspective Paper No. 5 by Luis Herrera, Director of Information Services, City of Pasadena, 2003-04 PLA President.
http://www.library.ca.gov/LDS/convo/convoc09.html
Parents/Families
Every Child Ready to Read Workshops for Parents & Caregivers
Materials for public libraries to conduct parent/caregiver workshop on early literacy. A joint project of PLA and ALSC.
http://www.pla.org/ala/pla/plaissues/issuesadvocacy.htm
Born to Read: Tips for Parents in Spanish and English
http://www.ala.org/ala/alsc/alscresources/borntoread/bornread.htm
April 30 El día de los niños/El día de los libros—April 30
http://www.ala.org/ala/alsc/alscresources/eldiadelosnios/eldadelosnios.htm
Celebrates the importance of reading for children of all regardless of linguistic or cuiltural background.
Between the Lions Tip Sheet for Parents
How to work with your local PBS station, tips for parents and more.
http://www.ala.org/ala/alsc/alscresources/betweenthelions/betweenlions.htm
Teens
Teen Read Week 2004
Program ideas and sample publicity materials from YALSA.
http://www.ala.org/ala/yalsa/teenreading/trw/trw2004/trw2004.htm
Older Adults
Strategies and resources from ALA’s Office for Liberacy and Outreach Services. http://www.ala.org/ala/olos/outreachresource/servicesolder.htm
More Promotion Opportunities
See the Calendar of ALA Library Promotions for more timely opportunities. http://www.ala.org/ala/events/librarypromotion/librarypromotions.htm
PLA is a division of the American Library Association. Copyright Statement.
|
