"The Smartest Card. The Smartest Campaign" Toolkit

Contents

Introduction
PLA Campaign Plan
Calendar 
Getting started 
Download art   
Top 10 Reasons to Support Libraries
Work smarter, not harder: the Strategic Communication Plan
PR Brief/Action Plan
Harness the power of word-of-mouth marketing 

Put Numbers to Work for Your Library

• Use Statistics to Build Your Case
• Numbers You Can Use

The Message

• Message Sheet I: Staff 
• Message Sheet II: Families 

Message Sheet III: Influentials 
What works? Motivating staff - Coming Soon

PLA "Smartest Card" State Network 

• Join Here!
• Roster
• PLA @ your library® Task Force 
• More Tools & Opportunities 
• Related Links to Library Advocacy and Promotion Sites

• bookmark
• Poster
• Poster JPEG
• Samrtest Card Logo - eps
• Smartest Card Lofo - jpg
• BW Single Card - EPS
• BW Single Card JPEG
• BW Smartest Card - EPS
• BW Smartest Card - JPEG
• PLA Campaign Plan
• PLA Campaign Plan July 2005