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Online Member Media Relations Tools

Hot Issues

• Library Funding 
• Recruitment 
• Internet Filtering
• USA PATRIOT Act 

Initiatives

• The Campaign for America's Libraries 
  
  
• Campaign to Save America's Libraries
  
  
• American Library Association-Allied Professional Association
  

Tools

• NEW! ¡Bienvenidos! ¡Welcome! A Handy Resource Guide
  for Marketing Your Library to Latinos 
  by Susannah M. Byrd; forward by Carol Brey-Casiano
  
  
• Communications Handbook - HTML / pdf
  
  
• Print PSAs
  • "Smartest Card" Print PSAs featuring George Lopez 
    - available in English and Spanish
    
    
  • Key Message Print PSAs
    - on budget cuts in libraries, the role of librarians
      in the Information Age, recruitment and pay equity. 
      Available in English and Spanish.
    
    
• Video and PSA previews:
• George Lopez Radio and TV PSAs
  - about "The Smartest Card" and the value of libraries and librarian���s
  
  
• Save America's Libraries TV PSAs
  - print PSAs also available
  
  
• @ your library® TV PSAs with Tim Robbins & Susan Sarandon
  
  
  
• Say the Right Thing: Winning Strategies for Talking to the Press 
  
  
• What to do when the media calls 
  
  
• How to write your own crisis communication plan for your library 
  
  
• Libraries/librarians in the news 
  
  
• Obtain ALA key messages and talking points
  
  
• Library Advocate's Handbook - English / Spanish
  
  
• ALA Press Kits
  
  
• Download photos with library scenes
  
  
• Quotable Facts - English /  Spanish
  
  
• Quotes from prominent people about libraries
   
• Research 
  
  
• Subscribe to prtalk and campaign discussion groups.

Additional Media Resources

• Strategic Communications in the Digital Age:
  A best practices toolkit for achieving your organization's mission
  
  
• Telling Your Story: A Guide to Preparing Advocacy Case Studies
  
  
• Media Map: Charting a Media Relations Strategy 

If you have any questions or suggestions, please contact: Mark Gould, Director, ALA Public Information Office, at 312/280-5042 or Macey Morales, Media Relations Manager, at 312-280-4393.

Related Files

• Crisis communication power point