Great Ideas for Using the @ your library® Logo

Integrate the logo into your library/organization's letterhead, business cards, fax cover sheets and e-mail signature.

Incorporate the phrase @ your library® into press releases, fact sheets, speeches, presentations, letters-to-the-editor and op-ed/opinion articles.

Integrate the logo into your annual report: this (last) year @ your library.

Encourage staff to answer the phone by saying: "reference at your library," "children's room at your library," "periodicals at your library."

Use the brand on flyers and brochures to promote special programs and services at your library/organization. Examples:

• Art exhibits @ your library®
• Lectures: (name of guest speaker) @ your library®
• Storyhour @ your library®
• Homework help @ your library®
• Back to school night @ your library®
• Government information @ your library®
• It's just not academic @ your library®
• 24/7 @ your library® 

Tie into promotions and events sponsored by the American Library Association.

• Library Card Sign-up Month: Get carded @ your library®.
• Banned Books Week: Read a banned book @ your library®.
• Teen Read Week: Read for the fun of it! @ your library® ("Read for the fun of it!" is the official theme for Teen Read Week.)
• National Library Week: Celebrate National Library Week @ your library®.

Tie into national celebrations (See Chase's Calendar of Events for a complete list.)

• Black History Month @ your library® (February)
• Women's History Month @ your library® (March)
• Hispanic Heritage Month @ your library® (September)

Create new library cards using an @ your library™ tagline:

• Check it out @ your library®
• Something for everyone @ your library®
• See what's new @ your library®
• The best school supply of all is @ your library®

Post the logo on your library/organization's Web site. Use the brand as a stand alone logo or create a tagline such as:

• You're online @ your library®
• Untangle the Web @ your library®
• Get connected @ your library®

Create a display for your computer workstations with slogans such as:

• Log on @ your library®
• Get wired @ your library®
• Try surfing @ your library®

Create a bulletin board where you post flyers, announcements and programs and call it today @ your library™, this week @ your library®, this month @ your library™. You can also use the same concept to title a calendar of events page for your Web site or newsletter.

Create book displays and/or booklists for adults and children and call them: good reads @ your library®.

Create bookmarks that use the @ your library logo. Consider a slogan that says: find your place @ your library®.

Thank volunteers by creating promotional items such as t-shirts that read: volunteer @ your library®.

For special/corporate libraries: Create placemats for your company cafeteria that say food for thought @ your library® or stuff paychecks with bookmarks that include the logo and a catchy phrase.

For school libraries: Use the logo to demonstrate the relationship between the curriculum and the library by creating a poster or other promotional item that says: Get more out of class @ your library®. Do homework. Research your term paper. Surf the Web.

For school and college libraries: Use the logo to promote studying with Make the grade @ your library®.

For college and university libraries: Use the logo to promote doing research:

• Theses and dissertations @ your library®
• Research made easy @ your library®
• Manuscripts @ your library®
• Investigate @ your library®