Presentations and Handouts
Advertising and Marketing
Bull's Eye! Targeting the Right Consumer with Market Research
BRASS Publishers' Forum, ALA Conference, June 30, 2008
Buenos Negocios! Hispanic Market Information Sources
BRASS Publishers' Forum, ALA Midwinter Conference, January 14, 2008
Publishers Open Forum
ALA Midwinter Conference, January 27, 2003
- Market Research Information: On a Library Budget?
- Information from Euromonitor not provided
- Information from Marketresearch.com
- Information from Simmons Market Research Bureau
- Audience questions and publisher responses
BRAND AID: Creating a Presence in Your Community
BRASS Program, ALA Annual Conference, June 17, 2002
Marketing.gov: Tools for Success
Joint BRASS and GODORT Program, ALA Annual Conference, June 18, 2001
Presentations and Handouts

Public Libraries Briefcase

Best of the Best Business Web Sites

Academic BRASS

Core Competencies for Business Reference

