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Presentations and Handouts

Advertising and Marketing

bullet Bull's Eye! Targeting the Right Consumer with Market Research
BRASS Publishers' Forum, ALA Conference, June 30, 2008

bullet Buenos Negocios! Hispanic Market Information Sources
BRASS Publishers' Forum, ALA Midwinter Conference, January 14, 2008

bullet Publishers Open Forum
ALA Midwinter Conference, January 27, 2003

bullet BRAND AID: Creating a Presence in Your Community
BRASS Program, ALA Annual Conference, June 17, 2002

bullet Marketing.gov: Tools for Success
Joint BRASS and GODORT Program, ALA Annual Conference, June 18, 2001

Presentations and Handouts

presentations
Presentations and handouts from BRASS forums and discussion groups.

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Public Libraries Briefcase

A web column by the Business Reference in Public Libraries Committee.

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Best of the Best Business Web Sites

BotB
A list of the best business Web sites in fifteen subject areas, chosen by members of the BRASS Education Committee.

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Academic BRASS

academic
A web newsletter targeting current and aspiring academic business librarians around the globe.

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Core Competencies for Business Reference

core
Descriptions of core resources in basic business subject areas, presented in a quation-and-answer format.

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