PLEASE NOTE: Unlike our other courses, Marketing Basics for Libraries requires you to attend class online at specific dates and times as listed above. Register only if you can sign into the class at these times. All times are CENTRAL STANDARD TIME (Chicago).
Register online now! Or, register by mail or fax by downloading the registration form (PDF format.)
According to Philip Kotler, "Marketing is the human activity directed at satisfying needs and wants through an exchange process." This course will be designed as an introduction to marketing. Rather than focus on theory alone, this course will focus on the use of marketing, explaining basic marketing tenets using the framework of libraries.
This course is appropriate for both public and academic librarians and library staff who are asked to market library services. Librarians who may feel intimidated when faced with marketing assignments in their jobs because they do not have a background in business are also excellent candidates for this course.
The class will be broken into five weekly sessions that will provide the framework for understanding marketing tenets and resources. The final product of the class will be a marketing plan that individuals will create based on their own library environment/needs.
Allie Carr is the Outreach Program Coordinator at the Social Sciences & Humanities Library at the University of California, San Diego (UCSD). She completed her first marketing plan for the Social Sciences & Humanities Library's (SSHL) Outreach Program in the summer of 2005. The plan has since been implemented and is successful in increasing use of the library's services and increasing user's perceptions of the library. She is also completing her MLIS at San Jose State University, with an emphasis in Instruction and Outreach in Academic Libraries. She is the intern for the RSS User Education and Information Literacy Committee.
Elisabeth Leonard is an adjunct instructor at San Jose State University's School of Library and Information Science. She has an MBA from Wake Forest University, an MLS from the University of North Carolina, Chapel Hill, and is working toward a PhD at the University of North Carolina, Chapel Hill. Leonard has spent most of her career helping students, faculty and staff with business reference, including answering marketing questions. She also has worked for major corporations conducting marketing research and has completed marketing plans for publicly traded companies. She is a member of the BRASS Education Committee, author of Core Competencies: Company and Industry Research and Best of the Best: Business Ethics, and Chair of the CODES Liaison with Users Committee.
Registrations for this session will no longer be accepted once the 30 student limit is reached.