Public Libraries Instructions to Advertisers

To place an advertisement in Public Libraries, please consult the Advertising Agent:

Doug Lewis
Joradan Gareth, Inc.
4920 Highway 9, #141
Alpharetta, GA 30004
Phone: 770-333-1281
Fax: 404-806-7745
email: dglewis@mindspring.com
Territory: FL, MS, AL, GA, NC, SC,
KY, TN, WV, MD, DE, NJ,
NY, CT, RI, MA, NH, VT, and ME

David Adrian
David M. Adrian & Associates
7251 Owensmouth Avenue #12
Canoga Par, CA 91303
Phone: 818-888-5288
Fax: 818-888-0547
email: dmadrian@aol.com
Territory: PA, OH, MI, IN, IL, WI, MN,
IA, MO, AR, LA, TX, OK, KS, NE,
SD, ND, MT, WY, CO, NM, AZ, UT, ID,
WA, OR, NV, CA, HI, AK
and all international countries

Readership Information

Public Libraries readers are responsible for allocating library budgets; they count on PL to help them make smart buying decisions. Use PL to show librarians how your products and services meet their patron's needs.

Advertise in PL to Reach a Uniquely Profitable Market

Public library users include children, young adults, business professionals, leisure readers, seniors, and adult learners. To meet the diverse needs of these groups, PL readers purchase books in English and other languages; nonprint media; hardware and software; automation and security systems; equipment and furniture; programming supplies; and a host of other items that enhance daily library service.

Editorial

Published bimonthly, Public Libraries is the official journal of the Public Library Association (PLA), a division of the American Library Association. Its purpose is to address the continuing education and professional development needs of public librarians and trustees. Feature articles and regular columns deal with current issues and trends in public library service.

Total Circulation as of October, 2008: 11,926

PLA’s most recent member survey reported that each copy of PL has a pass-along readership of four people—that’s almost 48,000 readers per issue.

Advertising Placement

Advertisements are placed according to the mechanical production requirements for each issue. Requests for patterned position of units in the same issue will be accepted for a surcharge of 10% of the earned rate for each of the units involved, subject to mechanical production requirements.

Frequency and Combined Rates

Frequency rates are based on the total number of insertions of 1/6 page or more used within a 12-month period. Each page of a two-page spread is considered one insertion. Contract holders will be given reasonable notice of any increase in rates and will be given the opportunity to cancel contracts at the time the rate change becomes effective.

Agency Commissions

Agency commission is 15% of gross for recognized agencies. Manufacturing charges are noncommissionable. There is no cash discount.

Payment

First-time advertisers or agencies are required to pay at the time of the initial order. Other accounts are payable within 30 days of the invoice. Non-U.S. advertisers are required to pay in U.S. currency at the time of the initial order.

Advertisers and their agencies have dual liability for payment. Conflicting agreements between advertisers and agencies, even if listed on insertion orders,are superseded by this condition of the American Library Association.

Copy and Contract Regulations

All advertising is subject to publisher's approval.

Advertisers and advertising agencies assume liability for all printed advertising content (text and illustrations) and also assume responsibility for any claims against the publisher resulting from that content.

Cancellations are not accepted after the closing dates for space reservations. Covers and special positions cannot be canceled. All cancellations must be confirmed.

Download the complete 2009 rate card (PDF file, 6.32 Mb)

Issuance and Closing Dates

Issue	Reservations Due	Materials Due
Jan/Feb 2009	Dec 5	Dec 19
March/April 2009	Feb 12	Feb 26
May/June 2009	April 16	April 30
July/Aug 2009	June 16	June 30
Sept/Oct 2009	Aug 19	Sept 2
Nov/Dec 2009	Oct 14	Oct 28

Page Rates Black & White

Space	1x	3x	6x	12x
Full page	$1,300	$1,248	$1,210	$1,162
2/3 page	$1,110	$1,066	$1,034	$993
1/2 page	$909	$872	$846	$812
1/3 page	$654	$628	$609	$585
1/4 page	$546	$524	$508	$488

Add Color

Second Color-Process	$460
4/C - Fractional Page	$750
4/C - Per Page	$870

PMS colors are not accepted.

Covers

Includes 4/c charge

	1x	3x	6x
Cover 2	$2,300	$2,243	$2,201
Cover 3	$2,235	$2,180	$2,141
Cover 4	$2,365	$2,305	$2,262

Mechanical Specifications

Space
Fullpage (no bleed)	7" x 9 5/8"
Full page (with bleed)	8 1/4" x 10 3/4"
2/3 page	4 15/16" x 9 1/4"
1/2 page island	4 5/8" x 7 1/4"
1/2 page vertical	3 5/8" x 9 1/4"
1/2 page horizontal	7" x 4 3/4"
1/3 page vertical	2 5/16" x 9 1/4"
1/3 page horizontal	7" x 3"
1/2 page spread	15 3/4" x 4 3/4"
1/4 page	3 1/2" x 4 1/4"

Publication trim size: 8" x 10 1/2"

Three column format: Column is 2 15/16" x 9 1/4"
Full page bleed ads (8 1/4" x 10 3/4") are accepted; no fractional ads

Printing: Offset

Binding: Saddle-wire stitched

Materials: PDF files (PDFX-1a compliant and/or 1200 dpi) only. Contact the advertising sales manager for specs for electronic files. Coupon advertisements must be specified on insertion order, including position of coupon on ad.