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REGIONAL INSTITUTE CURRICULA PUBLIC RELATIONS AND MARKETING BUILDING PROJECTS Managing Library Building Projects: From Identifying the Need to Post-occupancy EvaluationWilliam Sannwald, assistant to the San Diego City Manager and manager of Library Design and Development, gives participants the tools to determine if a building project is needed and, if so, how to manage it. Designing and Retrofitting Space for TechnologyLarry Woods, University of Iowa Libraries director of Information Technology and Health Sciences, and James Duncan, Health Sciences Library Information Commons & Electronic Services coordinator, guide attendees in examining the issues and principles of space design for technology for both new and existing library space for all types of libraries. To Build, Or Not To Build, That Is The QuestionWilliam Sannwald examines what macro- and micro-environmental variables may impact the role of the physical library building, as well as what library programs and functions changes may impact and influence the design of library buildings. Incorporating Outcomes into Library Measurement and AssessmentJulie Todaro Although the concept of measuring the outcome of a program or service is not new, measuring outcomes or desired and actual impact of programs and services is becoming the norm and – by many umbrella organizations and granting agencies – required. Through a combination of lecture, individual and small group exercises, participants will gain an understanding of the application of outcomes measurement in library settings, learn to design outcomes for a library program or service, and identify avenues for using outcomes results for planning and justifying existence, expansion and organization or reorganization of library programs, services and funding. Successful Fundraising for Libraries: What works now?When librarians, volunteers, and Trustees "make the case" for the library, the community will support its needs with memberships, donations, major gifts, grants, and sponsorships. You will learn how to research the best funding sources and build strong relationships for the library with grant makers; and how to develop dependable, renewable, internally-controlled income streams from local residents. Collaborating, Partnering, Cooperating: The Good, the Bad and the FutureJulie Todaro examines the characteristics of collaborations that work to the benefit of libraries, library staff and library patrons. Conflict Management for Consenting AdultsPat Wagner, Participants will be able to better manage workplace conflicts whether between library staff and library customers or among library staff and management, so that everyone treats each other well and the work gets done. Coping with $ Cuts and/or Controversy: Is your Board/Faculty Committee Ready?Ellen Miller Budget cuts (real or threatened), decreased use of academic libraries, and ongoing national visibility about minors’ access to information at public libraries have affected many libraries. Hard-pressed directors now have another issue to handle: Helping their board/faculty committee play an active role in addressing revenue shortfalls and handling controversy. After all, if the governance body won’t stand up for its library, who should? This fast-paced Institute combines real-life actions and examples with mini-tutorials and breakout segments. 21st Century Organizational EffectivenessJulie Todaro guides attendees in addressing one of the biggest challenges facing libraries today-becoming and remaining an effective 21st century organization. Group Decision Making: Why It Doesn't Work and What to Do About ItDon Kelsey, noted library consultant, guides participants in building an understanding of the obstacles that are nearly unavoidable when working in groups, and exploring practical tools for overcoming these obstacles. Integrating Learning with Work: Designing the 21st Century Learning LibraryJulie Todaro provides a vision for the library as a learning organization and offer practical instruction in how to achieve this goal in your own institution. Mission Possible: Practical Project ManagementPat Wagner, co-founder of Pattern Research, assists attendees to become more resourceful and effective at project management, including setting benchmarks, negotiating responsibilities, and creating shared priorities. Stop the Whining (or Herding Kittens: How to Have Influence When You Don't Have Power or Authority)Pat Wagner participants will be able to use positive influence to affect staff and library customer behavior, promote change, sell ideas, advocate for the library and generally make it easier for other people to say yes to them. Understanding and Communicating with Culturally Diverse CommunitiesIndependent consultants Yolanda Cuesta and Gail McGovern give participants the knowledge they need to communicate with and serve diverse communities effectively and the opportunity to plan their own growth and development in this area. Building a Treehouse - Innovative Teambuilding Strategies for ResultsThis candid, enlightening and personalized workshop reveals a 10-step model to take the mystery out of building a top performing team. Participants will leave not only rejuvenated, but with solid ideas for application to current projects, a template for solving future problems, and a commitment to change. Egret to Cattle: Thanks for the Ride! – Unlock the Keys to Employee AppreciationIn this engaging, valuable program, you’ll discover how easy it is to create and implement a realistic appreciation program that is uniquely suited to your organization. Participants will be challenged to commit to a specific plan to implement ideas from the workshop and boost morale. Staffing Issues for the 21st Century: Managing and Working in the Libraries of TomorrowJulie Todaro explores the critical issues and challenges that will change the way libraries are staffed and managed in the future and provides participants with both "next day" strategies for success and a vision for the future. The Library Challenge: How to Retain High Performing EmployeesPaula Singer, of The Singer Group, focuses on one of the most pressing issues facing library systems today-the need to effectively recruit, motivate, and retain high-caliber staff members.
Image is Everything: Making Partners and Money for Your LibraryThis session is designed to provide librarians/ library staff with the knowledge, tools, skills and confidence to initiate or enhance a successful integrated marketing/fundraising/development component into their libraries using partnerships as one of their key tools. Using Marketing to Enhance Library PerformanceWilliam Sannwald This full day institute will take participants through a library marketing planning process that will help them create a marketing plan of service to meet the wants and needs of their customers. Planning and Marketing Library Services to Culturally Diverse CommunitiesYolanda Cuesta and Gail McGovern address the key issues that libraries face in developing a plan for providing services to a culturally diverse population, and the knowledge needed to communicate effectively with diverse communities. To schedule an institute, contact: Kerry Ward, Executive Director,ALA/LLAMA 50 E. Huron Street, Chicago, Illinois 60611 Telephone: 1-800-545-2433, x5036. Fax: 312/280-2169 E-mail:kward@ala.org
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