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Home  Initiatives Promo Calendar
Kids! @ your library® Tool Kit
Calendar of Promotional Opportunities
Planning programs and activities linked to national events like these can help to generate publicity for your library. Watch for other local and national events to plan activities around.
February
Library Lovers Month
www.librarysupport.net/librarylovers/
This is a good time to encourage library fans of all ages to express their feelings about the library.
March
Read Across America
www.nea.org/readacross/
Started in 1998 as a way to get kids excited about reading, the National Education Association’s Read Across America has become the nation's largest reading event. The event happens on or near Dr. Seuss's birthday each year.
April
School Library Media Month
www.ala.org/aasl/slmmonth.html
Sponsored by the American Association of School Librarians, a division of ALA, this month has the same theme as National Library Week.
TV Turn-off Week
www.tvturnoff.org
This week is sponsored each April by the TV Turn-off Network, whose motto is “Turn off TV. Turn on Life.” The focus is on encouraging reading and other activities that can help kids learn and grow. Date TBA.
Week of the Young Child
www.naeyc.org/woyc
This annual celebration sponsored by the National Association for the Education of Young Children (NAEYC) focuses public attention on the needs of young children (ages 0-8) and their families.
Drop Everything and Read Day (D.E.A.R.)
www.dropeverythingandread.com
Celebrated on the 90th birthday of Newbery Award-winning author Beverly Cleary, this initiative encourages families to designate at least 30 minutes to put aside all distractions and enjoy books together. ALSC is a sponsor along with the National Education Association (NEA), National Parent Teacher Association (PTA) and HarperCollins Children’s Books.
National Library Week
http://www.ala.org/ala/aboutala/offices/pio/natlibraryweek/nlw.htm
First sponsored in 1958, National Library Week is a national observance sponsored by the American Library Association (ALA) and libraries across the country each April. It is a time to celebrate the contributions of our nation’s libraries and librarians and to promote library use and support.
El día de los niños/El día de los libros
www.ala.org/dia
This annual celebration of children, families and reading focuses on the importance of advocating literacy for every child regardless of linguistic and cultural background. It is sponsored by ALSC with the National Association to Promote Library and Information Services to Latinos and the Spanish Speaking (REFORMA).
May
Children’s Book Week
www.bookweekonline.com/
Observed since 1919, Children’s Book Week encourages children and the adults who care for them to spend some time with a book each day.
Get Caught Reading Month
www.getcaughtreading.org
This nationwide campaign aims to remind people of all ages how much fun it is to read. It is sponsored by the Association of American Publishers (AAP) and the Magazine Publishers of America (MPA).
September
Library Card Sign-Up Month
http://www.ala.org/ala/pio/mediarelationsa/factsheets/librarycardsign.htm
A time when the American Library Association and libraries across the country remind parents that the most important school supply of all is @ your library®—it's your library card. Posters and other promotional materials are available from ALA Graphics.
October
International School Library Day
www.iasl-slo.org/isld.html
Observed the third Monday in October, this day is sponsored by the International Association of School Librarianship to focus on the richness and variety of school library services in different countries, and the contribution that they make to their schools and communities.
November
Family Literacy Day
Sponsored by the National Center for Family Literacy, this annual event celebrates the important role of parents in their children’s learning.
National Young Reader's Day
www.bookitprogram.com/
Sponsored by Pizza Hut in cooperation with the Center for the Book to encourage kids to read.
For more events that lend themselves to special projects and promotions, see:
Chase’s Calendar, a compendium of holidays, celebrations and other observances around the world. Published annually by McGraw-Hill Professional.
The Teacher's Calendar: The Day-by-Day Directory to Holidays, Historic Events, Birthdays, and Special Days, Weeks, and Months by Sandy Whiteley (Compiler). Published annually by McGraw-Hill Professional.
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