Publisher - Vendor - Library Relations Interest Group

Function

PVLR creates formal and informal settings for discussing issues and trends of interest to publishers, vendors, librarians, and others concerned with the business aspects of library collections and technical services, and will highlight best practices among our constituent groups.

Event: OPEN FORUM at Annual 2008 in Anaheim, CA

Branding : Claiming the Reader's Mind Space

Monday, June 30, 2008; 8 - 10 AM; Anaheim Convention Center, Room 213C

In an increasingly competitive environment, publishers, aggregators, consortia, distributors, search engines, and libraries must all seek to maintain and/or increase name recognition among their users. Branding initiatives are expensive, but in terms of continued relevance and commercial success, they are crucial to all entities in the chain. How do these organizations approach the task? Are there ways to cooperate rather than compete? What is the effect of branding on the reader experience? Come hear what publishers, vendors and libraries are saying about this topic in an open forum where the follow-up discussion is sure to be provocative.

Panelists

Emily Alford, Reference and Technology Librarian, Michigan State University
Evelyn Elias, Director for Wholesaler & Bookstore Sales, Taylor & Francis
Scott Bernier, Senior Director of Marketing, EBSCO Publishing
Jenny Walker, Senior Consultant, Credo Reference
J. Michael Williams, Manager of Member Outreach & Communications, SOLINET

Moderator

 Beth Bernhardt, Electronic Journals/Document Delivery Librarian, UNC-Greensboro

The Open Forum is OUR Forum!

PVLR hosts an open forum at each ALA meeting, both Annual Conference in the summer and the Midwinter Meeting. Recent topics have included:

Get Involved!

We conduct our business meeting every conference at 1:30 PM on Saturday afternoon. To learn about how you might get involved with this important work, please contact the chair.

Chair

Amy M. McColl, Swarthmore College Library
amccoll1@swarthmore.edu
End of Term: 06/30/08

Chair-Elect (to begin term July 2008)

Ann-Marie Breaux, YBP Library Services
abreaux@ybp.com

Historical Note

At one time this group was a division-wide ALCTS standing committee that adopted the ALCTS interest group structure. An interest group maintains a committee's ability to produce programs and publications and combines that with the minimal structure and open forum concepts of a discussion group. Interest groups, which design their own structure to best fit their needs, may have a chair and other officers.