Tip Sheet #15
Designing And Printing Section Brochures
To assist sections in marketing themselves to perspective members, ACRL allocates funds to support production and distribution of section brochures. Awarded on a rotation schedule, sections may request funds in amounts up to $750 for brochures. The level of funding awarded is determined by the size and structure of the section. To be considered for these funds, send a written request to the ACRL Director of Member Services by December 10 in the year before the finding is needed (i.e. December 10, 1999 for the year 2000-2001)
Guidelines For Brochures
- All brochures must be approved by the ACRL office before printing.
- The names of the Association of College and Research Libraries and the American Library Association should appear on the cover with the name of the section in the following manner:
The Distance Learning Section is a unit of the Association of College and Research Libraries, a division of the American Library Association. - Information on how to join ALA and ACRL must be provided.
- When submitting the reimbursement request, at least 25 copies of the final brochure must be provided.
INCLUDE in the brochure:
- Information on contacting ACRL: address, telephone number, fax number, and web site address
- Section web site information and discussion lists
- Information on how to become involved in section committees and activities
- Benefits of joining the section
- Section's purpose and programs to achieve purpose
AVOID including in the brochure:
- Dates and personal names of officers
- Cluttered design
- Typos and grammatical errors
- Using more than two different fonts
- Long sentences
- Illegible fonts
- Fonts smaller than 9 point type
- Excessive use of all caps
- Unrelated graphic elements
RECOMMENDED —For display purposes, the section name is more noticeable if it appears in the upper third of the cover if the brochure is vertical or the left third if the brochure is horizontal.