Advertising Specifications and Publishing Information
All advertising is subject to the publisher’s approval. Advertisements are accepted and published entirely on the consideration that the advertiser and its agency, jointly and severally, will indemnify and hold harmless CHOICE, its officers, agents, and employees against any claims or suits based upon any aspect of an advertisement. Publisher reserves the right to reject advertisements considered unacceptable as to wording or appearance, or for any other reason. An advertisement can be canceled at any time by the publisher. Publisher shall not be liable for any failure to print, publish, or circulate, all or any portion of any issue in which an advertisement accepted by the publisher is contained if such failure is due to acts of God, strikes, accidents, or other circumstances beyond the publisher’s control. Neither the advertiser nor its agency may cancel an advertisement after the closing date for an insertion order or reservation. Cancellations must be in writing by the publisher.
Contracts and Discounts
Six-time and eleven-time contracts earning frequency discounts (see Rates) are accepted for one-year periods (twelve issues). Short rate adjustments made at end of contract period if terms are not fulfilled. Two-page spreads count as two insertions. Contract holders will be given reasonable notice of any increase in rates and the opportunity to cancel their contracts at the time the increase becomes effective; if they do not so cancel, the increase will be applied to subsequent insertions under the contract.
Advertisers and their agencies have dual liability to Choice in the event of nonpayment for advertising space. That is, the agency is responsible for the client, and vice versa. Statements on agency (or advertiser) insertion orders or contracts negating dual liability are superseded by this required condition (by the American Library Association) of dual liability.
Agency Commission
Discount of 15% to recognized advertising agencies on space, bleed, color, and position. No cash discounts.
First-time Advertisers and Advertisers outside the United States
Payment in full (made in U.S. dollars and drawn on a U.S.bank) is required at time reservations are made. Orders will be accepted on the condition that material will appear in the next available issue after receipt of camera-ready material.
Mechanical Specifications Trim size: Publication trim size is 8 1/2" x 11". Bleed ads are accepted at no additional charge; no fractional bleeds are accepted. Bleed ad size is 8 3/4" x 11 1/4" (bleed ads should extend at least 1/8" beyond trim size). Oversize ads are considered bleed ads. On full-page ads, all vital copy (text or images) should be no closer than 3/16" to the trim. All colors in the color palette should be correctly defined as Spot or Process. All RGB, LAB, and Index colors must be converted to CMYK, Grayscale, or the appropriate Spot color. Do not use rules less than .25 point. All screened graphics (CMYK, grayscale, duotone, etc.) should have an effective resolution of 300 dpi. All bitmap graphics (line art) should have an effective resolution of 600 dpi. All graphics must be converted to CMYK, Grayscale, or Spot color. All Duotones should be created in a photo manipulation program, such as PhotoShop. Graphics colorized in a page layout program may not print as expected. Please preflight before submitting to avoid delays in production. Printed offset on 45lb white stock. Covers are 8-point coated cover stock. Perfect binding.
Electronic Submission We strongly recommend that all files be submitted in digital format. Please e-mail ad files to Pam Marino at: pmarino@ala-choice.org. When submitting digital materials, please observe the following requirements: File Format: Quark Xpress, InDesign, PhotoShop, PageMaker, or Adobe Acrobat. Finished ads must include fonts (both “printer” and “screen” fonts and images) – 4-color and B&W high-resolution (300 dpi or better) EPS and/or TIFF files. NOTE: Laser quality proof must be provided with your ad. Matchprint or Color Key is requested for color ad files. Proofs sent via fax will not be accepted. Choice is not responsible for ads supplied without proofs.
Closing Dates
Two months prior to date of issue; the 5th for reservations, insertion orders, and copy to be set; the 15th for camera-ready material. Cancellations cannot be accepted from advertisers or their agencies after closing dates. $50 extra late setup charge for advertising materials received after issue has been shipped to the printer. See Editorial Calendar for more information.
Reprinting Reviews
CHOICE requires a $37.50 permission fee for reprinting a full Choice review. There is no charge for quoting or excerpting portions of a Choice review. Appropriate credit to Choice must be given in either case. Contact Choice Permissions for permission to reprint Choice reviews.
Mailing Instructions
Send contracts, space orders, correspondence, printer’s proofs, and artwork to:
Pam Marino, Ad Sales Manager
Choice Magazine
575 Main St., Suite 300
Middletown, CT 06457-3445
Please identify material by (1) name of advertiser, (2) journal title, and (3) issue scheduled in lower left-hand corner of mailing label. For further information, please call Pam Marino, 860-347-1387. Fax:860-346-8586.
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