Advertising Rates

http://www.ala.org/ala/mgrps/divs/acrl/publications/choice/advertisersinfo/rates/adrates.cfm

$node.absurl

$node.contribution("Title")

$node.absurl

Cost of putting ads in Choice by size and section of the magazine.

Advertising Rates and Information for 2010

Contract for Print Advertising

The following rates apply to black-and-white ads. Review Section pages are in two columns. Editorials/Features Section pages are in three columns. Color: Add $460 for 2-color, per page; $1,175 for 4-color.

Review Section
Page Size	Width	Height	1x	3x	6x	12x
Full page	7 1/4"	9 1/4"	$2,570	$2,440	$2,310	$2,180
2-page spread	—	—	$4,620	$4,380	$4,150	$3,920
1/2 page vertical	3 1/2"	9"	$1,670	$1,590	$1,500	$1,410
1/2 page horizontal	7 1/4"	4 3/4"	$1,670	$1,590	$1,500	$1,410
1/4 page	3 1/2"	4 3/4"	$1,060	$1,010	$950	$900
1/8 page	3 1/2"	2 3/8"	$600	—	$540	$510

Editorial & Features Section
Page Size	Width	Height	1x	3x	6x	12x
Full page	7 1/4"	9 1/4"	$2,820	$2,670	$2,530	$2,390
2/3 page	4 11/16"	9"	$2,220	—	$1,990	$1,880
1/2 pg. island	4 11/16"	7"	$1,920	$1,820	$1,720	$1,630
1/3 pg. island	4 11/16"	4 3/4"	$1,380	—	$1,240	$1,170
1/3 page	2 5/16"	9"	$1,380	—	$1,240	$1,170
1/6 page	2 5/16"	4 3/4"	$930	$880	$830	$770

Special Positions are available under contract for a minimum of six insertions. They cannot be canceled unless rates are increased during the life of the contract. Consult publisher for date and availability. Guaranteed positions other than those listed are 10% additional, $50 minimum per page or fraction.

Special Positions (per insertion)	6x	11x
Cover 2	$3,010	$2,780
Cover 3	$3,010	$2,780
Cover 4	$3,150	$2,910
Page Facing Cover 2	$2,950	$2,720
Page Facing First Feature	$2,550	$2,350
Page Facing First Review	$2,550	$2,350

Inserts: Consult publisher for date, quantity, tipping, and folding charges. Cannot be canceled unless rates are increased during the life of a contract. One-time inserts of four or more pages will receive a discount of 20% off the regular insert rates.

Inserts	1x
Two-page (full size)	$3,660
Postcard-size insert (2 pages)	$2,180

For further information, contact Pam Marino,
Advertising Sales Dept., 860-347-1387.