ACRL Product Advertising Contract Terms and Conditions, Specifications and Publishing Information

Advertising Sales Manager
Pam Marino
ACRL Advertising
c/o CHOICE Magazine
100 Riverview Center
Middletown, CT 06457-3445
Tel. (860) 347-1387 Fax: (860) 346-8586
E-mail: pmarino@ala-choice.org

To request a media kit, or for further information: adsales@ala-choice.org. 

Instructions
All advertising is subject to publisher’s approval. The publisherreserves the right to reject advertising. Advertisers and their agencies assume liability for all content (including text representation and illustration) of advertisements printed and assume responsibility for any resulting claimsagainst the publisher. The publisher assumes no responsibility if, for any reason, it becomes necessary to omit an advertisement.

Contracts and Discounts
To qualify for frequency discounts a contract must be submitted.Contracts for frequency discounts and position areavailable for 12-month periods only. Two-page spreadscount as two insertions.

Agency Commission
Commission of 15% to recognized agencies on space,color, and position. No cash discounts.

Payment Terms
First-time advertisers and advertisers outside the United States are required to provide payment in full at the time
reservations are made. Advertisers and their agencies have dual liability to ALA in the event of nonpayment for advertising space.

Electronic Submission *
PDF is the preferred format for all ads. When saving filesto PDFs, make sure that all fonts are embedded, and thegraphics are not down sampled. For those who wish to submit ads in your preferred software, files must be Quark,InDesign, or PageMaker documents. Email PDF files topmarino@ala-choice.org. FTP site available. Please call for instructions.

Mechanical Specifications
Ads are placed according to the mechanical production requirementsfor each issue. Requests for special positioning of ads in the same issues will be accepted for a surcharge of 10% of the earned rate for each of the ads involved, subject to mechanical production requirements.

• News and Journal: trim size: 6" x 9 1/4". Two columnformat: 2 3/8" x 8 1/4".
• RBM trim size is 7" x 10", single column format. Full pagead is 5" x 8 1/4."
• Bleed ads are accepted at no charge; no fractional bleedsare accepted. Oversize ads are considered bleed ads. Bleedads should extend at least 1/8" beyond trim size.
• On full-page ads, all vital copy (text or images) should beno closer than 3/16" to the trim.
• All colors in the color palette should be correctly defined asSpot or Process. All RGB, LAB and Index colors must beconverted to CMYK, Grayscale, or the appropriate Spot color.
• Do not use rules less than .25 point.
• All screened graphics (CMYK, grayscale, duotone, etc.) should have an effective resolution of 300 dpi.
• All bitmap graphics (line art) should have an effective resolution of 600 dpi.
• All graphics must be converted to CMYK, Grayscale, or Spot color.
• All Duotones should be created in a photo manipulation program, such as Photoshop. Graphics colorized in a page layout program may not print as expected.
• Please preflight before submitting to avoid delays in production.

*NOTE!—Hard copy proofs are required for all adssubmitted in electronic format. 4/C Matchprints or Color Key requested for color ads; paper prints or camera copy for B/W ads. No faxed proofs.