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Advocacy

These definitions were developed by the AASL Advocacy Special Committee.

Advocacy

On-going process of building partnerships so that others will act for and with you, turning passive support into educated action for the library media program.

It begins with a vision and a plan for the library media program that is then matched to the agenda and priorities of stakeholders.

Public Relations (PR)

One-way communication of getting the message across:

  • who we are
  • what we do
  • when and where
  • and for whom

Marketing

A planned and sustained process to assess the customer's needs and then to select materials and services to meet those needs.

  • know the customer's needs
  • who are they?
  • what do they need?
  • when and where can we best deliver it?
  • what are you willing to pay? ($)

Resource Guides

Essential Links

AASL's wiki offers resources for school library media specialists.

AASL Toolkits

AASL Toolkits
The key to successful advocacy for your school library media program.

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Join AASL

The only national organization advocating for the needs of school library media specialists.

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Libraries make the difference in youth development and education. 

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