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The Public Relations and Marketing Section provides a framework and impetus for the study of public relations theory and policies; for improving the practice of public relations in public, school, college and university, and special libraries; for serving as public relations liaison between the division and other ALA units; and for identifying those aspects of public relations about which the profession needs to be informed and educated so as to conduct appropriate programs and institutes.
Events at 2008 ALA Annual in Anaheim:- Hot Topics: Are You in the Game? Harnessing Millennial
Learning Strategies to Market Your Library
- Don’t miss this “Hot Topic” presented by the Education and
Training Committee. Millennial learning
strategies in terms of gaming and Second Life will be discussed by Tammy
Allgood and Marisa Duarte who have worked with these technologies at Arizona
State University and Fresno County Public Library. After the speakers have
shared their experience and expertise, participants will break out into groups
for discussions lead by the speakers. Each group will be given a sample idea to
discuss and work on with their group. Saturday, June 28 from 8 a.m. to 10 a.m.
- PR Makeovers and Best of Show to Highlight
Swap and Shop 2008
- Swap and Shop, held at the Annual Conference since 1974,
features promotional materials from libraries across North America, available
for all attendees to peruse and take home as they seek ideas for their own
public relations efforts.
- The popular "PR Doctors," Peggy Barber of
Library Communications Strategies and graphic designer Sam Silvio, will select
two lucky entries submitted from libraries for makeovers. The makeovers will be
unveiled during the Swap and Shop event on Sunday, June 29 from 11 a.m. to 1:30
p.m. See the "before" and "after"materials, and get personalized advice from a PR Doctor.
The Best of Show award-winning materials, selected from hundreds of entries in
the national competition, will also be on display. Check out a few of last
year's winners here: http://www.flickr.com/photos/9411502@N05/sets/72157600534829553/.
- Plus, you can have your own library's PR materials on
display! Check back here in May for details about shipping Swap & Shop
submissions to Anaheim. We'll proudly display your materials and make them
available for attendees to take home with them. There's no Swap and Shop
without you!
- John Cotton Dana Library Public Relations
Award Winners to Receive Awards and Checks for $5,000 from Award Sponsor H.W.
Wilson Company
The Public Relations and Marketing Section meets these responsibilities in the following ways:
1. Reviews association, division, and section activities to identify changing public relations developments and needs.
2. Initiates and oversees activities and projects appropriate to the section, especially those relating to friends of libraries, public relations institutes, the John Cotton Dana Awards, publications, and public relations services to libraries, state libraries, and state library associations.
3. Presents and interprets library public relations to interested groups outside the profession, especially people in library services areas.
4. Aids the professional public relations development of librarians and other library public relations professionals by encouraging the exchange of ideas and participation in relevant programs, institutes, and other continuing education opportunities.
5. Uses all appropriate media to facilitate communication about public relations theory and practice among library and library-support groups and associations.
Committees and Discussion groups
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