PR Tools and Resources
Toolkits and Workbooks
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Increasing Relevance, Relationships and Results: Principles and Practices for Effective Multicultural Communication Written by the Metropolitan Group, the article defines eight principles and practices for effective multicultural communication. Read article |
| Communciations plan workbook [448 KB pdf] A quick guide to building a communications plan and using the @ your library brand. | |
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Speaking Up for Library Services to Teens Developed by the Young Adult Library Services Association in conjuction with The Campaign for America's Libraries.
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@ your library® Toolkit for Academic and Research Libraries Developed by the Association of College and Research Libraries in conjuction with The Campaign for America's Libraries. |
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@ your library® Toolkit for School Library Programs Features materials to help you develop a strategic marketing plan for your library, downloadable graphics specifically designed for school libraries, customizable publicity materials and more. Developed by the American Association of School Librarians in conjuction with The Campaign for America's Libraries. |
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Small but Powerful Guide to Winning Big Support for Your Rural Library Developed by the ALA Committee on Rural, Native and Tribal Libraries of All Kinds in collaboration with the ALA Office for Outreach and Literacy Services (OLOS) and The Campaign for America's Libraries. |
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Kids! @ your library Online Toolkit Designed by children's librarians for children's librarians, the Kids! @ your library Campaign was developed to help libraries reach out to kids and their parents and caregivers. Toolkit includes downloadable logos and an "@ your library" song developed specifically for the campaign, promotion tips, sample press materials and more. Developed by the Association for Library Service to Children in conjuction with The Campaign for America's Libraries. |
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Communications Handbook Developed by ALA's Public Information Office. |
Video and Radio PSAs
@ your library® TV PSAs with Tim Robbins & Susan Sarandon
Print PSAs
Download Library Card Sign-up Month PSA
Featuring Honorary Chair Kareem Abdul-Jabbar
Downloadable artwork/photos
Download the @ your library® Logo
Download Photos
Download the winning photos from
the Beyond Words photo contestFree Downloadable Artwork
Create bookmarks, brochures, flyers or
use in your newsletter or on your Web siteDownload Super-sized @ your library® Cards
Perfect for banners, posters and gigantic thank yous.
Other communications tools
2007 Campaign Report
See how some of your colleagues have brought the
@ your library brand to their communities and borrow
their ideas!
Sample Press Materials
Speak out! Let your community know what's happening @ your library.
General @ your library® tools
Getting Started @ your library®
Interested in getting involved with the campaign
but don't know how to start? Use these simple
suggestions, and you'll be on your way.Ways to Use the @ your library® Logo
No need to reinvent the wheel! Find out how
you can incorporate the logo into things
you're already doing.Key Messages
Key messages and talking points for your use in
communicating the value of libraries and librarians.@ your library® Slogans
Get information smart @ your library®
Make the grade @ your library®
It's not just adademic @ your library®
Whole wide world @ your library®
Build a brighter future @ your library®@ your library® Trademark Policy
The Campaign for America's Libraries can only be a
success if libraries across the country—and across the
world—use the trademark consistently in accordance
with these guidelines.
Other Tools
Tough Questions and Answers
"Why do we need libraries when we have the Internet?"
These and other difficult questions answered here.
Facts & Figures
ALA's Office of Research and Statistics has compiled
information about different types of libraries. This
information can be used as part of local advocacy efforts.
Quotable Facts About America's Libraries2006 KRC @ your library® Household Survey [41 KB pdf]
In 2006, 2/3 of Americans surveyed put the benefits of
public libraries at the top of a list of public services and
85% agreed that their public library deserves more funding.Sample Programming Ideas
Showcase your library's resources by focusing on some
of ALA's key action areas.