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Contents of September 2001 American Libraries

News Fronts

10  ALA

• Hershey’s Milk Helps Teens “Drive to Read”
• Teen Read Week Sponsors Announced
• Call for Committee Nominations
• Endowment Trustee Sought for 2002–05
• Chapter Report, by Christine Watkins

16  Washington

• Laura Bush Announces Foundation and Festival
• Court Denies Bid to Dismiss CIPA Suit
• ALA Testifies on E-Government Bill
• GPO Reconsiders Recall of Indonesia Document
• Congress Reauthorizes Reading Is Fundamental

18  USA & International

• DMCA Nets a Criminal Prosecution,
  Prompts a Protest
• California Community Colleges Fight Cuts
• Pratt Library Announces Which Branches Will Close
• Bar Association Will Evaluate UCITA
• Summer Reading, Summer Fun
• Global Reach

Special Reports

32  Why the WTO Is a Threat to Libraries

      BY FIONA HUNT

34  Houston Braves the Storm and Shares the Burden

      BY ANNE QUACKENBUSH AMMONS

Features

44  Library System Rides a Pig to a Resounding PR Success

      BY KAREN STOTT BERSCHE
      An Illinois consortium goes hog wild with a winning advocacy campaign.

48  The Secret of Library Marketing: Make Yourself Indispensable

      BY MARYLAINE BLOCK
      Proactive librarianship will do more for a library’s bottom line than sloganeering.

52  Government Documents at the Crossroads

      BY KARRIE PETERSON, ELIZABETH COWELL, and JIM JACOBS
      The move from paper to online access imperils the public’s right to information.

56  Advocacy ABCs for Trustees

      BY ELLEN G. MILLER
      A primer for board members (or for directors whose board members need inspiration).

60  Where Are Libraries in Bowling Alone?

      BY JEAN PREER
      Libraries can serve as both an indicator and creator of social capital.

64  Librarian Salaries: Annual Increase Drops Below U.S.Average

      BY MARY JO LYNCH

66  Librarianship Hall of Fame: ALA Award Winners 2001

Departments

7  ALA President’s Message

      “ALA and Cuba’s Libraries: Time for a Dialogue”
      BY JOHN W. BERRY

36  Thus Said

38  Reader Forum

40  Editorial

      “The Way She Made Children Believe”
      BY LEONARD KNIFFEL

43  On My Mind

      “The Joy of Information Literacy”
      BY GREGORY L. ANDERSON

78  Currents

82  Internet Librarian

      “HTML Editors: Take a Few for a Ride”
      BY KAREN G. SCHNEIDER

84  Technically Speaking

      “Impressive Assistive Technology”
      BY DAVID DORMAN

86  Librarian’s Library

      BY CATHLEEN BOURDON

87  Quick Vids

      “Arts on the Edge”
      BY GARY HANDMAN

88  Datebook

90  This Month

93  Opportunities and Honors 2001

105  Career Leads

131  Index to Advertisers

132  Will’s World