
“Everyone now knows pretty much what we need to do,” SLA Branding Task Force Chair Stephen Abram said in the June 16 Information Today. “We need to go international, reposition ourselves as an association for information professionals—a little broader based—and promote the role of specialized librarianship as opposed to libraries.” He added that the association is developing a “new logo, new tag line, an aggressive new website, and an aggressive new marketing plan.”
Just before its New York conference, SLA announced it had appointed Janice R. Lachance to fill the executive director position vacated by Roberta Shaffer in February 2002. Lachance has been a strategic-planning consultant for the past two years and held various positions with the U.S. Office of Personnel Management from 1997 to 2001.
Posted June 23, 2003.