Epixtech is the new name for Ameritech Library Services, the company announced December 16. The name change follows the October sale of ALS by parent company Ameritech to a private investment group.
Epixtech is pronounced “as you would the words ‘epics’ and ‘tech,’” said a company news release, and “the new corporate name is spelled with a lower-case ‘e’ as in ‘epixtech’ and will appear in italics type font except in address blocks.” The new name and a new logo were created by an in-house marketing team working with the Brand Effect, a Chicago-based firm.
The formal unveiling of the new company identity will take place at the American Library Association’s Midwinter Meeting in San Antonio, January 14–17.
Posted December 20, 1999.