Skip to: Content
Skip to: Section Navigation
Skip to: Site Navigation
Skip to: Search

 PR Forum

An annual program for library public relations and marketing professionals Coordinated by the ALA PR Assembly
Toni Tucker, chair

July 2009- "Breaking through the message clutter @ your library®"

 

 

 

 

ALA Annual Conference, Chicago

 

A panel of industry experts offers powerful tips and strategies on how to deliver library messages to the public. Topics include how to reach multi-cultural audiences, using social media to connect with key audiences, how radio is a growing channel through which you can deliver your messages and using letters to the editor and op-eds to communicate your library's story. Co-sponsored by the PR Assembly, in collaboration with the Campaign for America’s Libraries’ subcommittee.

Speakers:

Tom McNaee

Dave Baum

Eric Friedenwald-Fishman

Kevin Kirkpatrick

George Eberhart

Tom McNamee, editorial page editor, Chicago Sun Times

Dave Baum, Chicago broadcaster and media trainer

Eric Friedenwald-Fishman, creative director /president, Metropolitan Group

Kevin Kirkpatrick, executive vice president, Metropolitan Group

George Eberhart, editor, American Libraries Direct

  • Delivering your Messages in Today's Online Environment [PPT]

  • Relevancy + Diversity: Broadening your Audience Principles on reaching multicultural  audiences [PPT]

  • American Libraries Direct Tips & Tricks [MS Word]

  • Public Awareness Resources [MS Word]

    • July 2008- "Diversity @ your library®: Broadening Your Audience and Engaging Communities"

     

     

     

     

       ALA Annual Conference, Anaheim, Calf.

     

    Eric Friedenwald-Fishman spoke about reaching out to and engaging diverse audiences, touching on why diversity matters, message development and testing, the importance of cultural context and more.   Download the article that Eric debuted at the PR Forum, "Increasing Relevance, Relationships and Results: Principles & Practices for Effective Multicultural Communication."

    Speaker:

     

    Eric Friedenwald-Fishman

    As creative director/president of Metropolitan Group, a leading social marketing, PR/communication and resource development firm, Friedenwald-Fishman has served as the key strategist and campaign counsel on hundreds of regional, national and international projects.  In his 20-year career, he has conducted marketing, branding, advocacy, public awareness, capital, endowment, major gift and sponsorship campaigns for libraries and library support organizations.  He is the co-author of “Marketing That Matters: 10 Practices to Profit Your Business.”

    Eric Friedenwald-Fishman

     

    June 2007- "10 Cool Technologies That Can Impact the
    Public Relations Plan @ your library®"

      

     

     

    Handout from Stephen Abram [MS Word]

     

    ALA Annual Conference, Washington, D.C.

     

    Speaker Stephen Abram spoke before a crowd of nearly 350 people about YouTube, Blogs, Wikis, RSS, MySpace and more. Are these just sizzle or are they the steak? Are we ready to move beyond simple websites and e-mails? Has your library's PR plan been adapted to the Library 2.0 world? Web 2.0 is coming fast and it's big. What are the skills and competencies that library PR folks will need?

    Speaker:

     

    Stephen Abram

    • Vice President, Innovation for SirsiDynix

    • Chief Strategist for the SirsiDynix Institute

    • President-Elect, Special Library Association

    • Past-President, Canadian Library Association


    Image


    June 2006 - "Word of Mouth Marketing @ your library®"

     

     

     

     

    ALA Annual Conference, New Orleans

     

    "Word-of-mouth marketing @ your library®" from the experts -- what it is, why it works and how it can be used to engage every staff member, trustee, Friend, faculty member and student in spreading the library message.

    Speakers:

     

    Peggy Barber and Linda Wallace
    Principals, Library Communication Strategies 

    • Handout [pdf file]:
      "Speak up: the power of
       word of mouth marketing"

    Donna Dziedzic
    Executive Director,
    Naperville (Ill.) Public Library

    Camila Alire
    Dean,
    University Libraries, University of New Mexico
    President, ACRL

    Tim Wadham of the Maricopa County Library District
    Tim Wadham of the Maricopa County (Ariz.) Library District, winner of the 2006 Scholastic Library Publishing National Library Week Grant, is honored at the 2006 PR Forum

    June 2005 - "Getting on the air and into print @ your library®"

     

     

     

    ALA Annual Conference, Chicago

     

    An expert panel of Chicago-area media and PR practitioners came together to offer tips and strategies for breaking through the information clutter and delivering library messages in new and creative ways, from editorial boards and op-eds, online press rooms, monitoring chat rooms, news groups and blogs, making the most out of radio and outreach to Spanish-language press. Moderated by Kathleen Imhoff, chair, ALA PR Assembly

    Speakers:

     

    Steve Huntley
    Editor, Editorial Page, Chicago Sun-Times

    Dave Baum
    Host, WSCR-AM, Chicago
    Principal, Dave Baum Media Training Group

    Emily Frager
    Vice President, Fleishman-Hillard

    Raquel Powers
    Account Manager, Public Relations,
    San Jose Group

    Larra Clark
    Media Relations Manager, ALA

    2005 PR Forum flyer