ALA provides several useful tools for advertising the profession that may be useful in recruiting:
State organizations, other associations, and library schools have developed sites to promote librarianship. In addition to those listed in the state-by-state information, check out these sites.
A site created by the Central Jersey Regional Library Cooperative featuring librarian stories, information on roles of various types of libraries, library education programs, scholarship links, and guidelines for hosting an open house.
Syracuse University School of Information Studies. Librarians in the 21st Century. (http://istweb.syr.edu/21stcenlib/)
Career possibilities, trends, library education, and job hunting.
Public Library Association. Public Librarian Recruitment
Resources on library education, testimonials about the profession, brochures, job shadowing, reports on recruitment, etc.
Pennsylvania School Library Association
Job statistics, selecting the career, locating library schools, certification requirements, finding a job, and help for new school librarians.
State Library of North Carolina. The Very Best Place to Start.
State-wide communications campaign for school and public libraries with public service announcements, newsletters, templates, etc.
A wide range of resources are already out there. Many have information specific to the creating group, but provide ideas of what your group might do. Contact the sponsoring organization for more information.
Talking Points:
There are several videos that can be used in recruitment efforts.
Ohio Library Council. Me? A Librarian?!!
A 10 minute video designed to showcase librarianship to middle and high school students. Available with print materials that enable a person to present the information with confidence from the Ohio Library Council www.olc.org/pub_catalog.asp.
Ohio Library Council. Looking For Leaders In The Information Age
A fast-paced, 8 minute video with a "new media" look. Meet exciting people in exciting jobs at exciting places! This video profiles library and information professionals as they talk about their careers in the information age and explores the many career opportunities available to those with a library and information science degree. Support materials include multiple copies of five separate brochures and a fact sheet outlining scholarship information. Gain an overview of the career and degree requirements. Learn about the unique opportunities available in academic, public, school and special libraries. Use this informative recruitment tool in your library or community -- wherever you want to showcase a career whose time has come. Available from Ohio Library Council www.olc.org/pub_catalog.asp. (Member: $40.00 + S&H | Non-Member: $60.00 + S&H).
Displays at job fairs, in the library, at conferences, and in other public places are a good way to promote the profession. Beverly Obert, Rolling Priaire Library System in Decatur, Illinois, provide guidelines for creating your own displays.
Events promoting different careers to high school students, college students, or the general public are good venues for promoting the profession. Beverly Obert of the Rolling Prairie Library System provides some tips on setting up a career day.
At the ALA 2003 Midwinter Meeting, the Office of Human Resource Development and Recruitment of ALA presented a workshop on career days. To request materials for career/job fairs, contact the HRDR office at hrdr@ala.org or call 1-800-545-2433, ext. 4282.
Job Shadow Day gives students across America the chance to "shadow" a workplace mentor as he or she goes through a day on the job. School, academic and public librarians will recieve information and support from ALA divisions including AASL to participate in the program as part of recruitment efforts.
There are several ways to approach this event that can promote both the library and the job of the library media specialist. In schools, this may be done in conjunction with a general school open house that attracts parents and community members. A school library media center might consider hosting an open house in conjunction with other technology staff in the school or district. Ideas from public library systems can be modified for use in individual schools or districts.
The Central Jersey Regional Library Cooperative has a Web site with a section entitled "Guidelines for hosting a recruiting Open House". The site contains the following items:
From the Alliance Library System, Illinois
The Alliance Library System, Illinois, created with the help of an LSTA grant an entire recruiting campaign titled "The Great Librarian Adventure". (Click on Public Access for information on the status of the program and success stories.) They provide suggestions for speaking engagements.