Public Awareness

Libraries TransformLibraries Transform is an initiative of the American Library Association, focused on increasing the public awareness of libraries and the critical role they play in transforming lives and communities through education.

Libraries Transform provides a collection of free resources, including graphics, key messages, and ideas that can be used for marketing, advocacy, outreach, fundraising, and more. Sign up to access the free resources and tools. 


I Love My Librarian Award

Meet the winners of the 2020 I Love My Librarian Award!

I Love Libraries dot org

Supporting one of our nation's most important resources. I Love Libraries is ALA's advocacy website for the general public.

Contact Us

Heather Cho
Campaign Specialist
(312) 280-4020
hcho@ala.org

Lindsey Simon
Content Strategy Manager
(312) 280-2148
lsimon@ala.org

Jan Carmichael
Web Content Manager
(312) 280-5041
jcarmichael@ala.org

Stephanie Hlywak
Director, Communications & Marketing
312-280-5042     
shlywak@ala.org

Communications & Marketing Office
American Library Association
50 E. Huron Street
Chicago, Illinois 60611
cmo@ala.org

Things To Do

Sign up to receive free access to Libraries Transform digital and print materials, ideas for implementing the campaign, and newsletter. Don't forget to join our ALA Connect community.


 Libraries Transform Book Pick returns September 14-28, with "Book of the Little Axe." Promote it at your library!


Get ready for Library Card Sign-up Month. Free tools are available! 


Share the new video PSA from the cast of "The Baby-Sitters Club" on your social media channels.


Check out the Libraries Transform materials available from ALA Graphics. ALA Store purchases fund advocacy and awareness initiatives.