Public Awareness

Libraries TransformLibraries Transform is an initiative of the American Library Association, focused on increasing the public awareness of libraries and the critical role they play in transforming lives and communities through education.

Libraries Transform provides a collection of free resources, including graphics, key messages, and ideas that can be used for marketing, advocacy, outreach, fundraising, and more. Sign up to access the free resources and tools. 

I Love My Librarian 2018 Award

Meet the winners of the 2018 I Love My Librarian Award!

I Love Libraries dot org

Supporting one of our nation's most important resources. I Love Libraries is ALA's advocacy website for the general public.

Contact Us

Lindsey Simon
Campaign Specialist
(312) 280-2148

Heather Cho
Campaign Specialist
(312) 280-4020

Jan Carmichael
Web/New Media Manager
Public Awareness Office
(312) 280-5041

Stephanie Hlywak
Director, Communications & Marketing

Communications & Marketing Office
American Library Association
50 E. Huron Street
Chicago, Illinois 60611

Things To Do

Sign up to receive free access to Libraries Transform digital and print materials, ideas for implementing the campaign, and newsletter. Don't forget to join our ALA Connect community.

National Library Week April 7-13, 2019.  Join our ALA Connect Community to participate in planning. You'll need to sign up for an account, but ALA membership isn't required.

Share video PSAs from Constance Wu and Zoë Kravitz on your social media channels.

Check out the Libraries Transform materials available from ALA Graphics. ALA Store purchases fund advocacy and awareness initiatives.