Public Awareness

Libraries TransformLibraries Transform is an initiative of the American Library Association, focused on increasing the public awareness of libraries and the critical role they play in transforming lives and communities through education.

Libraries Transform provides a collection of free resources, including graphics, key messages, and ideas that can be used for marketing, advocacy, outreach, fundraising, and more. Sign up to access the free resources and tools. 


I Love My Librarian 2018 Award

Meet the winners of the 2018 I Love My Librarian Award!

Toy Story

Disney and Pixar’s “Toy Story 4” characters join ALA for Library Card Sign-up Month!

I Love Libraries dot org

Supporting one of our nation's most important resources. I Love Libraries is ALA's advocacy website for the general public.

Contact Us

Lindsey Simon
Campaign Specialist
(312) 280-2148
lsimon@ala.org

Heather Cho
Campaign Specialist
(312) 280-4020
hcho@ala.org

Jan Carmichael
Web/New Media Manager
Public Awareness Office
(312) 280-5041
jcarmichael@ala.org

Stephanie Hlywak
Director, Communications & Marketing
312-280-5042     
shlywak@ala.org

Communications & Marketing Office
American Library Association
50 E. Huron Street
Chicago, Illinois 60611
cmo@ala.org

Things To Do

Sign up to receive free access to Libraries Transform digital and print materials, ideas for implementing the campaign, and newsletter. Don't forget to join our ALA Connect community.


Share video PSAs from Emilio Estevez, Ken Jeong, Constance Wu, and Zoë Kravitz on your social media channels.


Get ready for Library Card Sign-up Month. Disney and Pixar’s “Toy Story 4” characters Woody, Buzz Lightyear, Bo Peep and friends are Honorary Chairs!


Check out the Libraries Transform materials available from ALA Graphics. ALA Store purchases fund advocacy and awareness initiatives.