Libraries Transform Campaign

Libraries TransformLibraries Transform is ALA's multi-year national public awareness campaign highlighting the transformative nature of our nation’s libraries and elevating the critical role libraries and library professionals play in the digital age.

The campaign provides branded print and digital materials for use in local library campaigns, including “Because…” statements that surprise and catch attention of target audiences. Sign up to receive access to digital and print materials, ideas for implementing the campaign, and the Libraries Transform newsletter.  

New! Jumanji: Welcome to the Jungle PSAs

In conjunction with the anticipated release of Jumanji: Welcome to the Jungle” on Dec. 20, 2017, American Library Association (ALA) and Sony Pictures are offering free action-packed audio and video PSAs.  Available for download until Feb. 28, the library-themed announcements feature Jack Black and promote transformative resources libraries and library staff offer.  


Year Two Report

Since Libraries Transform launched in 2015, more than 7,400 libraries and library advocates have joined the campaign. Read the Libraries Transform Year Two Report (PDF) to learn about the success of the campaign.

Sari Feldman, ALA president 2015-16, officially launched the Libraries Transform campaign in October 2015 with funding support from Overdrive, the nation's largest digital content provider to libraries. Ongoing financial support for the campaign is provided by ALA's Library Champions. As part of her presidential initiative, ALA President Julie Todaro has further expanded the Libraries Transform campaign to increase public awareness about the importance of librarians with “Libraries Transform: the Expert in the Library.”

Visit the Libraries Transform website to learn more. Questions? Contact

Report cover: Libraries Transform Year Two Report

Broad Objectives

  • Awareness: Increase awareness of and support for the transforming library.
  • Perception: Shift perception of library from “obsolete” or “nice to have” to essential.
  • Engagement: Energize library professionals and build external advocates to influence local, state and national decision-makers.

One Main Idea

Libraries today are less about what they have for people and more about what they do for and with people.

Key Messages

  • Libraries transform lives.
  • Libraries transform communities.
  • Librarians are passionate advocates for lifelong learning.
  • Libraries are a smart investment.

Why should my library get involved?

Libraries Transform ensures that there is one clear, energetic voice for our profession, showcasing the transformative nature of today’s libraries and elevating the critical role libraries play in the digital age. That voice becomes amplified as more and more libraries of all types sign onto the campaign. At the national level, ALA and its divisions are working to send the Libraries Transform message through national media, national stakeholders and decision-makers.

Libraries Transform provides a fresh opportunity to position your library as vital to the people it serves and the community at large. It reminds your community, school or campus that the library is an indispensable resource that transforms people’s lives and the community itself, while advertising that the library and the people who work inside it are continually transforming to keep up with—and keep ahead of—the evolving needs.

Libraries Transform is a conversation starter. Intriguing Because statements beg questions—and you and your library colleagues are best suited to have the conversation about how these ideas connect to transformation in your library. Libraries Transform can provide you with an opportunity to strengthen relationships with members of the community and colleagues, build relationships with influentials in your library environment, and partner with local organizations.

Libraries Transform can help you tell your library’s story. What does “transformation” mean in your library? Perhaps it’s the maker spaces and digital labs that say transform to you. Maybe it’s a basic service as teaching a child—or an adult—to read. Libraries Transform allows you to capture your library’s story using attention–getting “Because” statements that remind the public of the ever-increasing value of libraries in a changing world.

Libraries Transform serves as a platform for your advocacy efforts, allowing your library to localize the campaign to fit your advocacy priorities, while growing the collective impact of a national campaign. Building on a legacy of great advocacy initiatives, ALA offers tools and resources for you to initiate your campaign, refine your messaging, work with the media and more.

Badge: Libraries Transform. I'm an expert in....

Because more than a quarter of U.S. households don't have a computer with an Internet connection. Libraries Transform.

Because 5 out of 5 doctors agree reading aloud to children supports brain development. Libraries transform.

What level of commitment will be expected?

The success of Libraries Transform as a whole will build upon the successes of individual libraries. So, the biggest “ask” of ALA is that you share your experiences with ALA, so that we can share them with other participating libraries.

  • Please keep us up to date on your Libraries Transform events, programming and advocacy efforts.
  • Send examples of advertising, posters, videos, social media efforts, and more.
  • Share stories of transformation you're gathering through your community.
  • Provide feedback. Let us know how the campaign going. What’s working? What’s not?

We’ll include your work in our e-newsletter, showcase it through social media channels and build it into our resources as models and best practices, as well as facilitate peer-to-peer discussion with participating libraries.

For more information contact

Libraries Transform is made possible with support from:

For 25 years OverDrive has been on a mission to provide access to compelling, easy-to-use digital materials that reach, engage, and satisfy readers. Since 2002 we have worked with ALA member libraries to invest how libraries lend eBooks and digital audiobooks. In the spirit of continuous improvement and best practices, together with ALA we are engaged in library advocacy with publishers and authors to provide fair lending models and costs. Visit to learn more.


Library Champions logo
ALA Library Champions support ALA’s efforts in raising public awareness about the value of libraries and librarians.