Use Traditional Media

Advocacy Action Plan Workbook
A guide designed to help you create an action plan for library advocacy. It will help you focus on what you need to do, how you intend to get it done, and how to ensure that the timing is maximized for the best results. The types of activities and task forces listed in the workbook are only suggestions. Depending on the type of campaign you design and what you believe will work best in your community, you might create other types of task forces with other types of activities.

Develop Your Message
A basic element of any advocacy campaign is a communication plan with clearly defined key messages, audiences, and strategies for reaching those audiences. It’s important that all library staff and advocates understand the plan, its rationale and their role in supporting it.

Developing Your Advocacy Plan
Steps to use as you create your Advocacy Action Plan. Includes a worksheet to help you map out your advocacy strategy.

Basic Tips for Crisis Communications
You will want to anticipate and prepare for dealing with organized opposition or other issues that might arise, whether it’s anti-tax, the library’s Internet policy, or other matters. All of the basic communications/advocacy strategies are critical when dealing with a crisis.

Media Relations Handbook for Libraries
The Media Relations Handbook for Libraries is designed to help you determine if your story is newsworthy or noteworthy- and to help you to try and get media visibility for your events and programs without breaking the bank or taking up too much valuable staff time.

Speaking Out
For any advocacy campaign to work, there must be spokespeople who are knowledgeable and skilled in delivering the library message. That spokesperson may vary with the audience and medium. Every library should have a policy that defines who speaks for the library and when.

Telling the Library Story
The library story isn’t new, but it is one that continually changes. Part of the challenge in building our case is to get people’s attention and convey the value that libraries deliver. But numbers aren’t the whole story when it comes to telling our story. Collecting and sharing library user success stories puts a face on the library and can warm the heart in a way that numbers alone can’t.

Working with the Media: Staying in Control
Interviews can be challenging for even the most experienced spokespeople. The following techniques can help you stay focused and in control of your message. They are particularly useful with broadcast media, but also work with print reporters and other question-and-answer situations.

Working with the Media: Strategies and Tips for Success
Identifies some opportunities in the media to get your message out, provides tips on how to deal with media calls and being effective on radio or TV.