As a member of the library staff, as a Friend, as a library trustee, faculty or administrator, every day is an opportunity to confirm and communicate how important your library is to the entire community, school, or campus.
- Talk, talk, talk! Look around you. There are people everywhere who could use their library, and who don’t know about the valuable resources just waiting for them. At the grocery store, student union, the bank, PTA or staff meetings, the post office, in dorms, while on a walk with your dog, talk to people and tell them why you love and value the library. Help them see what they could learn there, and how they can help bolster support for this cornerstone of their community, campus or school. It doesn’t take much more than a friendly conversation for you to be a hero for your library!
- Keep informed. Stay up to date on state and national activity. Contact the ALA Office for Library Advocacy and visit the Advocacy & Legislation section of the ALA website to view the latest resources, publications, and information on library advocacy, as well as sign up for advocacy discussion lists. Contact your state association for information on important issues affecting your state.
- Get to know your representatives (and their staff members). You’ve elected them; but how can you get them to help your cause? Get to know them—and their staff—first. Visit your representatives’ websites to learn their issues and priorities. Invite them to your libraries and let them see firsthand how valuable your library is to the community and to academic excellence. Let them know you want them to support all types of libraries, and library-friendly policies, and give them specific ways they can get involved. You can schedule an appointment by calling your legislator’s office, or even better, invite your representatives to visit the library for a special event you’ve planned. Let them see how their constituents are using the valuable services provided by the library, and you’ll gain an important ally.
- Work on your library’s print or online newsletter. Many libraries now have a regular newsletter for patrons, students, and faculty. Volunteer to write an advocacy column for the newsletter, highlighting ways that users and advocates can help the library: participating in a letter-writing campaign, volunteering at events, calling their legislators, or other means. Collecting all the valuable information in one place helps interested parties pick and choose among the many ways to help.
- Make—and distribute—handouts. Important information about the library, its services, and its needs can be distributed in writing for people to read later or pass on to others. If you have desktop publishing skills or know someone who does, work to build written materials that can be passed along to others. These can include the library’s hours and services, a wish list of things the library needs, information about upcoming events, or any other pertinent library information. These ideas should be posted on your library’s bulletin board for all to see. ALA provides a wealth of materials to help you get started through the Libraries Transform Campaign Toolkit. Registration is required, but it's quick and easy to do.
- Plan a library event. Any event during the year is an opportunity to showcase your library. Create an event or promotion that will get your Friends, trustees or other volunteers involved. You can host the event at the library or a local mall, county fair, park, or any campus venue and invite the media to attend. Visit ALA's list initiatives celebrated nationwide, including Banned Books Weeks, Library Card Sign-up Month, Teen Read Week and National Library Week. Always invite elected officials to your events!
- You have your own built-in army of advocates. Use it! Many people who work in libraries forget that they have a built-in army: the library staff. From library director to the custodian, no one knows—and appreciates—the inner workings of your library like they do. Teach them the basics on library advocacy—share the resources ALA has to offer and keep them abreast of current events.
- Lobby. Attend state library legislative days— and the ALA National Library Legislative Day, if possible. Bring Friends, trustees and other supporters.
- Get press. Speak publicly about the specific value in your library. Are you good at public speaking? Call your local or campus radio talk show or TV news show. Like to write? Write a letter to the editor or an op-ed piece for your local paper, or ask students and faculty to write editorials for the campus paper. However you get in touch with the local or campus press, make sure you’ve developed your key messages and anticipated tough questions ahead of time; be ready with statistics and information you can rattle off on the spot.
- Be your library’s ambassador to the public or academic community. Go out into your community and do public appearances to advocate for your library. Visit your local Lions, Elks, or Rotary Club, student and faculty meetings, parent meetings at neighborhood schools, union meetings, and neighborhood watch groups—wherever people gather. Offer to speak about the things your library offers, and how many people are served there. Paint a picture of your school and community without this wonderful resource—and then enlist the help of these powerful groups in supporting the people and buildings behind it!
- Build your network. You are a powerful agent for change on your own, but involving more people makes your message even stronger. Developing a network of library advocates in your community or on campus is a great way to add voices to the chorus of support. When you find people who are willing and able to help, keep track of their contact information and availability. Start a phone tree or an email list to keep in touch with everyone so that when an issue arises, you’ll know just who to contact to get the word out.
- Add your idea here. They say that necessity is the mother of invention. As you move forward in your advocacy endeavors, please let ALA know about your successes and new ideas. Send an email to firstname.lastname@example.org to share your experiences or tips. Your input—fresh ideas and energy—will keep library advocacy moving forward!
Advocacy Action Plan Workbook
A guide designed to help you create an action plan for library advocacy. It will help you focus on what you need to do, how you intend to get it done, and how to ensure that the timing is maximized for the best results. The types of activities and task forces listed in the workbook are only suggestions. Depending on the type of campaign you design and what you believe will work best in your community, you might create other types of task forces with other types of activities.
Develop Your Campaign's Message or Word document
A basic element of any public awareness and advocacy campaign is a communication plan with clearly defined key messages, audiences, and strategies for reaching those audiences. It’s important that all library staff and advocates understand the plan, its rationale and their role in supporting it.
Essential Tips for Success & Checklist for Getting Started
Each of us has countless opportunities to spread the word, whether it’s in the grocery store line, across the circulation desk or backyard fence. A letter or phone call to the right person can be the deciding factor. Remember, you can make a difference.
Library Advocate's Handbook
The Library Advocate's Handbook covers basic techniques that work, whether you are seeking an increase in funding, campaigning for a new building or dealing with controversy on social networking or the USA PATRIOT Act.
Library Campaign Training Institute
This series teaches attendees how to create, market, and implement an effective advocacy campaign for your library. This webinar series aired in July and August of 2016. Links to the recorded sessions are available.
Advocacy Webinar Archive
Links to recorded sessions of past advocacy webinars.